Corporate Press Releases

Fergie Launches Outspoken Party! Fragrance With Avon

Fergie Joins Avon Representatives in Special Event to Introduce New Fragrance

Portion of the Proceeds Benefits the Avon Breast Cancer Crusade

Oct 20, 2015

NEW YORK, Oct. 20, 2015 /PRNewswire/ -- Multiplatinum singer Fergie launches the next chapter in her partnership with Avon with Outspoken Party! by Fergie, an exhilarating new fragrance for women that captures the electric feel of a party that never stops through deliciously fruity and floral notes.

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To celebrate the fragrance launch, Avon hosted an unforgettable event in New York, featuring an exclusive panel discussion with Fergie and three Avon Representatives.  Also, in honor of Breast Cancer Awareness Month, Fergie interviewed Dr. Paul Goss, a global cancer expert and Chairman of the Avon Foundation Scientific Advisory Board.  Meg Lerner, Vice President of Marketing North America for Avon, moderated the discussion, which was streamed live and can be found at

Attendees heard Fergie's take on her new fragrance firsthand. "With each scent, I am always thinking about the woman who needs no introduction," says Fergie. "She is fearless, independent, and empowered, and thrives on empowering others." Outspoken Party! is the fifth scent in Fergie's best-selling Outspoken line with Avon. To celebrate the launch, throughout the month of October, Avon is donating $5* to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.

Avon also celebrated the launch of Beauty for a Purpose, a new global brand statement focused on the company's commitment to empowering Avon Representatives and women around the world through beauty and financial independence.  The Avon Representatives in attendance are starring in this new branding effort, which is largely powered through digital channels, tapping into high-reach editorial, video and social media platforms. The Representatives shared their personal stories of empowerment; Avon Representative Orenthia Ricketts credited Avon for helping to achieve her goals, noting, "I started this journey years ago just to make some extra money, and instead it changed my life. The idea behind Beauty for a Purpose really speaks to the heart of Avon and what its Representatives stand for." 

Additionally, Dr. Paul Goss shared how the work he is currently doing with the Avon Foundation for Women is improving cancer care for patients around the globe. Goss discussed his leadership of the Avon Breast Cancer Clinical Scholars Program, a scholarship program that trains global breast cancer specialists at leading U.S. breast cancer centers, as well as twice-monthly Live Tumor Boards, which bring together hundreds of doctors across the globe to review and discuss complex cases. "Doctors love nothing better than talking to their colleagues about patient care," says Avon Foundation Scientific Advisory Board Chairman Dr. Paul Goss. "So, I've created a beehive of cancer communication among oncologists, which will help improve patient outcomes and create best practices for breast cancer care worldwide."

Last week, Fergie attended another event celebrating breast cancer awareness month - the Avon Foundation for Women's annual Tribute Reception, "The Breast Party of the Year." The event celebrated the Avon Breast Cancer Centers of Excellence, the top fundraisers of AVON 39 The Walk to End Breast Cancer, and a new campaign launched by Avon for Breast Cancer Awareness Month, #BeABreastFriend, which urges women to support one another's breast health by making a pledge to openly discuss exams and doctor visits. Fergie is also featured on Avon's new blog, that will serve as a resource to help women feel empowered when seeking access to quality care. 

*Up to $1 Million.

About Avon Products, Inc.

Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. With nearly $9 billion in annual revenue, Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at

About Avon Foundation for Women

The Avon Breast Cancer Crusade, which launched in 1992 and is led by the U.S.-based Avon Foundation for Women, has placed Avon and the Avon Foundation for Women at the forefront of the fight against breast cancer; today, Avon is the leading corporate supporter of the cause globally. Avon breast cancer programs in over 50 countries have contributed more than $800 million to conduct research and advance access to quality care for all, regardless of a person's ability to pay. Avon awards funding to beneficiaries ranging from leading cancer centers to community-based grassroots breast health programs to support breast cancer research and access to care. The Crusade has enabled more than 18 million women globally to receive free mammograms and breast cancer screenings, educated more than 145 million women about breast cancer, and funded promising research into the causes of breast cancer and ways to prevent the disease. The Avon Foundation raises funds for the Crusade through the sale of Avon "Pink Ribbon" products, and through events such as AVON 39 The Walk to End Breast Cancer series. Learn more information about breast cancer, breast health, and the Foundation's recent projects at 

About Fergie

As a singer, songwriter, actress, designer, mother, entrepreneur and philanthropist, Fergie has done it all. No matter what she puts her creative energy into, she brings a fresh, exciting perspective time after time. Whether she's bringing down the house with a powerful, inspiring performance or walking the red carpet in her signature bold style, Fergie is constantly reinventing herself, and always has a fresh look on life.


Global Brand Ambassador Fergie launches her new Avon fragrance, Outspoken Party! by Fergie, of which $5 from each sale benefits the Avon Foundation for Women and their fight to end breast cancer


Global Brand Ambassador Fergie interviews Avon Representatives, Emily Seagren, Orenthia Ricketts and Ivanna Diaz about Beauty for a Purpose


Global Brand Ambassador Fergie hits the DJ booth in New York City at the launch of the her new Avon fragrance, Outspoken Party! by Fergie




For further information: Elizabeth Bergman, Avon Products, Inc., 212.282.8197; Lauren Donner, Tractenberg & Co., 212.929.7979

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