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Woman of the week: Sevda Birinci

Sevda has long been known for her passion for Avon, and is referred to by her friends as "Avon Sevda"

May 9, 2018

Sevda Birinci’s love for Avon began at a young age. She first discovered Avon through a high school friend, and was hooked straight away. She even persuaded her big sister to become a Representative on her behalf, as she was too young. She even became known as “Avon Sevda” at school.

She earned her pocket money working as a Representative as she studied at the Erzurum Atatürk University Department of Physical Education.

After graduation, Sevda became a Sales Leader, and now, at 24, she also works as a P.E. teacher. She’ll always stay loyal to Avon though, saying she will talk about the products to women wherever she goes. “I already loved and used Avon’s products. I would never recommend products I don’t like personally, because if I promote a product that I like and believe to be good, I want the other person to enjoy it as well. I have never received any negative feedback for the products I have recommended.”

When Sevda sees successful 40-year-old women, she says she is glad she started Avon when she was so young, “I also hope to have saved well, built up a network, and be more engaged in products that add value to the beauty of women by the time I reach their age. Now I benefit from the knowledge of Representatives who are older than me.”

Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.