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Eve Duet crowned leading fragrance by readers of Elle UK

May 22, 2018

Avon fragrance, Eve Duet, beat off tough competition to win the Reader’s Choice For Women Award with ELLE UK, at this year’s Fragrance Foundation Awards

Known as the ‘Oscars’ of the fragrance industry, the awards recognise the very best perfumes on the market.

Samantha Peel from Avon UK’s fragrance brand marketing team collected the award at the ceremony in London: “We are thrilled to have received this award, especially as it is a Reader’s Choice Award. It’s great that we won in a category alongside brands such as Chanel, Dior and Gucci, as we continue to elevate our premium fragrance offering.”

Avon’s Eve Duet launched in the UK with huge buzz last September, selling one bottle every minute*.  Fronted by leading actress Eva Mendes, the fragrance tapped into one of the most prominent fragrance trends of 2017 - mixing and layering fragrances. Eve Duet offers women the option to layer and mix their scent with premium ingredients, without the expensive price tag commonly associated in this category.

Picture: Alex Long, Avon's Group Vice President Category and Brand Marketing, Jacqui Cave,  Managing Director ELLE, Cosmopolitan and Hearst Beauty and Cara Sarkar, Avon's Senior Brand Manager for Fragrance


*Avon Eve Duet UK sales data from 07/09/2017 to 27/09/2017

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