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Big & Extreme Volume Mascara, with exclusive stretch formula that extends lashes beyond their natural tips

Jun 12, 2018

Introducing Big & Extreme Volume Mascara, a unique and powerful mascara formula, with ingredients that allow consumers to truly experience the power of extreme lashes. The product’s exclusive Elastovolumeric FormulaTM delivers lashes with two times more stretch and elasticity*, making eyes pop.

The exclusive technology extends beyond the formula itself. Big & Extreme Volume Mascara also brings to the market Avon’s first-ever Lash Extender brush, which grabs and coats each individual lash. Unlike other products on the market, the Extender brush with a unique fiber-free formula, stretches lashes beyond the natural tips without clumping and flaking. The result? Extension of visible lash length by up to 54%. Bold, long and full lashes all day, creating impact that is dramatic and noticeable, helping women achieve the impact and confidence to make their mark on the world.

Big & Extreme Volume Mascara is part of the mark. portfolio. The brand is inspired by artistry, focusing on self-expression and individuality. mark. offers a range of high-quality, innovative products that give women the power to be creative. The portfolio offers an extensive, contemporary range of products that lets women create limitless looks, with more than 50 shades of nail colour, more than 30 lipstick shades and foundation shades to match every woman’s needs. Each product is designed to help women create high-impact looks that last.

Avon Timeline

Avon Timeline
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For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.