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Apr 6, 2011
Own the Moment with a New Fragrance for Her

NEW YORK – April 6, 2011 – The Inspiration: When you want to be the center of attention, own the moment with Outspoken Intense by Fergie. A provocative follow-up to the original...

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Apr 6, 2011
Avon Brings Year-Long 125th Anniversary Celebration to New York City's Madison Square Garden

NEW YORK, April 6, 2011 /PRNewswire/ -- Today Fergie, six-time...

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Apr 1, 2011
A Trio of Scents to Complement Any Mood

The Scents: Love to the Fullest , Laugh Often, and Live Without Regrets—fragrances that capture three different dimensions of Reese Witherspoon’s multi-faceted femininity. The Inspiration:

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Mar 15, 2011
Instant, Effortless Smoky Eyes

The Breakthrough: A two-in-one high-pigment shadow and liner for the ultimate smoky eye. The Concept: Nothing says sultry like the perfect smoky eye. A staple from the red carpet to the silver...

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Mar 1, 2011
Firty, Fluttering Lashes

The Breakthrough: Mineral-infused conditioning mascara with a unique hourglass brush for a full, fluttery fringe. The Inspiration: To develop a mascara that offered volumized, soft lashes, Avon...

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Mar 1, 2011

Tiny Tillia, the fun, sweet, whimsical baby brand beloved by moms, has joined the Avon family. To celebrate the new "bundle of joy," Avon is holding a...

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Feb 1, 2011
Rich Color and Deep Moisture in One

The Breakthrough: The first lipstick of its kind, Ultra Color Rich Moisture Seduction Lipstick combines rich, creamy lip color with visible ribbons of hydrating conditioner for radiant color and...

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Nov 1, 2010
Virbrate. Separate. Captivate.

Want the professional perfection of a makeup artist? Turn on the volume with Sonic Boost Mascara, developed with a special micro-vibrating brush designed to simulate the “wiggling” action...

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Oct 1, 2010
Double the Drama

Avon introduces a dynamic duo of rich color and glossy shine with the new Pro Color & Gloss Lip Duo, an unprecedented new multi-tasking lip duo. Delivering the modern layered look of luscious...

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Sep 1, 2010
Beauty with Benefits

Avon introduces Healthy Makeup, a premiere color collection committed to skin’s health. More than just makeup, this collection is designed to address the three signs of healthy skin –...

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Sep 1, 2010
Go Matte

Taking inspiration from the matte finish of leather-like leggings seen on the runway and the deep, intense hues of the season, Avon introduces Matte Nail Enamel, an essential accessory for this...

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Sep 1, 2010
For the woman Who Needs No Introduction.

Independent, confident and true to herself, multi-platinum and award-winning artist Fergie knows how to command attention. At once coyly feminine and unabashedly sexy, the singer, actress and...

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Aug 1, 2010
The New Fragrance from Avon

Avon introduces a new fragrance offering the ultimate in opulence: Rare Diamonds, a rich, sensually luxurious scent. The latest fragrance in a collection inspired by the most sought-after gems and...

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Aug 1, 2010
Fun, Fruity Fragrances Inspired by Summer’s Icy Treats

From the mouthwatering appeal of chilled sorbets to the refreshing temptation of icy granitas, Avon drew inspiration from the cool freshness of frosty indulgences in creating the Ice Sheers...

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Aug 1, 2010
Leave No Lash Behind

Make every lash count with new superMagnify Mascara from Avon, a clump free formula designed to define for stunningly full lashes. With an unprecedented 1000+ bristle molded brush designed to...

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Aug 1, 2010
Mineral Power in a Liquid Formula

Enjoy radiant skin with the new Smooth Minerals Liquid Foundation from Avon. Offering the buildable, breathable perks of a mineral powder foundation in a liquid formula, the ultra lightweight...

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Jul 3, 2010
Controls Frizz Even at 97% Humidity*

Excessive exposure to humidity over a prolonged period can cause coarseness and damage to hair’s cuticle layers. Our breakthrough Lotus Shield Technology gives you freedom from frizz. Bad...

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Jul 1, 2010
Illuminate Eyes with Smooth Minerals

Open your eyes to the beauty of natural minerals with Avon Smooth Minerals Eyeshadow Pencils—luminous color for radiant eyes. In lush natural shades with a hint of shimmer, the collection of...

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Jul 1, 2010
Do U Play with Fire?

Inspired by the modern sophistication and contemporary style made famous by the Emanuel Ungaro Maison’s men’s fashions, Avon introduces an addictive new fragrance for men: U by Ungaro Fever...

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Jul 1, 2010
Sheer, Shiny, Mineral-Infused Color for Radiant Lips

Drench lips in luminous shine and moisture with the new Smooth Minerals Lip Gloss from Avon. Infused with Avon’s blend of 100% naturally derived mineral pigments, the conditioning gloss delivers...

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Jul 1, 2010

Even if you take good care of your hair, you can still have dandruff. Formulated with ZPT Technology, Keep Clear helps put an end to dandruff!* Advance Techniques Keep Clear Collection: Keep Clear...

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Jul 1, 2010
A Hair Care Innovation: Eliminate Frizz Instantly

With the increased popularity of straight, controlled hair and heat styling, women want an effective smoothing, anti-frizz solution now more than ever. Avon introduces an accessible at-home...

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Jul 1, 2010
Instantly Delivers Up to 93% More Shine, Leaving Hair Looking and Feeling Healthy, Brilliant and Conditioned.*

Dull and lifeless looking hair? Daily Shine’s Multi-Shine Complex can remedy the tired, dull look of lifeless hair by infusing it with a regular dose of pro-vitamins for a boost of healthy...

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Jul 1, 2010
Amp Your Lashes

Every makeup artist’s secret weapon? False lashes. But what woman has time to apply them in her everyday makeup routine? Instead, Jillian Dempsey, Avon Global Creative Color Director and...

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Jul 1, 2010
Keeps Color Lasting 6x Longer*

Problem: Color fade and lacking vibrancy. Even permanent color can sometimes fade and lose its vibrancy over time. Color Protection, with patent-pending Color-Lock Technology, helps to resist...

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2016 Annual Report
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Avon Timeline

Avon Timeline
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