Corporate Press Releases

Introducing Super Drama Mascara

Avon’s All-in-One, High-Glam Super-Mascara

Sep 15, 2012

The Breakthrough: An advanced multi-tasking mascara formula that delivers dramatic volume and stunning length to make eyes look 20% larger. 

The Concept: Forget one-trick mascaras. With the new Super Drama Mascara from Avon, all it takes is one sweep to get sultry, long lashes that are plumped to the max. Developed with a unique multi-tasking formula that boosts volume and lengthens lashes, the Super Drama Mascara creates an ultra-glam lash look. Its innovative fan brush holds twice the mascara to deliver seductively bold lashes that make your big, beautiful eyes appear 20% larger for a non-stop, high-drama look.
The Technology: Avon’s advanced multi-benefit formula features high-tech conditioning spheres that work to expand the look of each lash from root to tip, amplifying them for a totally lush-lash effect. At the same time, it lengthens individual lashes to create a gorgeous, full-fringe look that makes eyes appear 20% larger. The breakthrough fan brush guarantees no clumping, and is designed to load lashes with twice as much mascara, depositing it smoothly and evenly with just one stroke.

The Results: Clump-free, supremely plumped and lengthened lashes that make eyes appear 20% bigger.

Shades: Black, Black/Brown

Where to Buy: Available exclusively through Avon Representatives. If in the U.S. please visit or call 1-800-FOR-AVON. For all other markets please visit or call your market’s local PR Department.

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