Corporate Press Releases

Introducing New Ultra Color Absolute Lipstick from Avon

Feb 10, 2014

THE CONCEPT: Avon introduces a breakthrough new lipstick collection that pampers lips with six beauty boosters to bring you gorgeous color and indulgent care all in one tube—the new Avon Ultra Color Absolute Lipstick. With buildable medium coverage and essential SPF 15, the new collection delivers lush, lovely color and actually helps improve overall lip health over time.

THE RESULTS: Formulated with Color Complete Complex featuring six beauty boosters — Vitamin E, Phytol, Vitamin C, 50% moisturizing ingredients in every stick, SPF 15, and Collagen — this creamy lipstick is so rich in moisture, conditioners, and antioxidants it continues to work even after you take it off to help lips look their best. A clinical study shows that lips look healthier after using new Avon Ultra Color Absolute Lipstick. And with new Color Reveal technology, Avon’s breakthrough self-renewing pigments, this multitasking lipstick also delivers vibrant looking color, in 12 stunning shades.

SHADES: Natural Flush, Pink Renewal, Pure Peony, Radiant Poppy, Lovely Fuchsia, Soft Raspberry, Tender Mauve, Ripe Rose, Fresh Fig, Warm Berry, Tea Rose, Plush Plum, Pure Orchid, Luminous Berry, Smooth Plum, Radiant Raisin, Luminous Peach, Creamy Melon, Soft Coral, Caring Coral, Gorgeous Guava, Red Velvet, Lovely Cherry, Bare Ruby, Rich Merlot, Caramel Comfort, Warm Honey, Nourishing Nude, Coffee Créme, and Buttered Rum  


AVAILABLE: February 2014

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative in the U.S., call 1-800-FOR-AVON1-800-FOR-AVON or visit

Fact Sheet

Avon Fact Sheet
Downloadable PDF (3.80 MB)

Annual Report

2016 Annual Report
Downloadable PDF (18.5 MB)



Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.