Corporate Press Releases

Avon Introduces ANEW Clinical Infinite Lift Targeted Contouring Serum

Feb 15, 2014

The Breakthrough: Understanding women want tighter, firmer more lifted looking skin, the anti-aging pioneers at Avon developed an advanced lifting product that targets visible signs of sagging and provides a multi-dimensional looking lift that tightens, defines, firms, and contours the look of skin. The specialized treatment in ANEW Clinical Infinite Lift is for areas prone to sagging to help with an overall lifted look to leave skin looking visibly tighter and younger.

The Backstory: Over time, key dermal building blocks begin to diminish in skin which can cause it to lose its natural elasticity and firmness – one of the most tell-tale signs of aging. ANEW Clinical Infinite Lift was developed by Avon scientists and the result is a revolutionary new way to counteract the look of how skin naturally sags and deliver a more lifted appearance. The product addresses contouring – for dramatic yet natural looking results.

The Technology: In the search for an anti-aging ingredient that would help give multidimensional looking results, Avon scientists turned towards peptides, a compound consisting of amino acids naturally found in skin. The result is the patent-pending PolyPeptide Lift Complex found in ANEW Clinical Infinite Lift.

  • ANEW Clinical Infinite Lift Targeted Contouring Serum ($39.99): Featuring a unique massaging applicator to target the four key facial zones prone to sagging (cheeks, chin, jowls, jaw), this effective serum combines the PolyPeptide Lift Complex with a high concentration of seven instant skin-tighteners including a pharmaceutical grade one for fast acting, fast lifting results.

From the Expert: “The ANEW Clinical Infinite Lift is a targeted very advanced, highly effective way to dramatically lift the look of skin. Powered by the innovation of PolyPeptide Lift Complex, this is a game changer.” – Dr. Cheryl Karcher, NYC Board-certified Dermatologist and Professional Consultant for Avon

Where to Buy: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON1-800-FOR-AVON or visit

*Results not comparable to professional techniques
**Based on in-vitro testing

About Avon
Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at


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