Corporate Press Releases

Avon Upgrades ANEW Reversalist Line

Just 1 Week to a Virtually Line-Free Look

May 30, 2014

Avon scientists have upgraded the iconic Avon ANEW Reversalist line to quickly and dramatically reduce the look of lines and wrinkles and visibly renew skin. The new-and-improved collection targets fine lines and wrinkles and gives you fast and dramatic visible results. Formulated with the groundbreaking new Reversalist Tri-Elastinex technology, the collection provides a complete approach to visible wrinkle repair for younger-looking skin that gets noticed. In fact, 93% of women saw noticeably new looking skin in just 1 week.*

The Breakthrough Technology
The new Tri-Elastinex technology works above and within skin’s surface layers to repair the look of lines and wrinkles like never before. Avon Tri-Elastinex helps reverse visible wrinkles, renew the appearance of your skin and restore the look of youth.

New innovative additions to the ANEW Reversalist Complete Renewal line help moisturize or perfect and smooth the look of wrinkles:

  • NEW ANEW Reversalist Express Wrinkle Smoother ($30): This multi-functional product goes beyond covering wrinkles to instantly blur the look of forehead and eye lines and wrinkles while offering real skincare results. The silky, finishing cream-to-powder wrinkle smoother goes on colorless and is suitable for all skin tones. Housed in asleek sliding compact with a reflective surface for ultimate convenience and portability. Gently pat – don’t rub – onto the skin using your fingertips over moisturizer or makeup.
  • NEW ANEW Reversalist Complete Renewal Day Lotion Broad Spectrum SPF 25 ($32): A lightweight lotion with SPF 25 that instantly boosts hydration. The easy-to-use pump provides effortless application. Day after day, see the look of wrinkles virtually disappear.

*Based on those who expressed an opinion in consumer perception studies of the day, night and eye creams.

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