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Statement on Avon Products, Inc. and Moroccanoil® Trademark & Trade Dress Settlement Agreement

Jul 8, 2014

NEW YORK, July 8, 2014 – Avon Products, Inc. and Moroccanoil® Inc. have resolved all disputes regarding Moroccanoil’s challenge to Avon’s trademarks and trade dress for its Advance Techniques hair care products containing argan oil, as well as Avon’s challenges to the validity of Moroccanoil’s trademark registrations and oppositions to Moroccanoil’s trademark applications. The disputes included a litigation in the United States District Court for the Southern District of New York and numerous proceedings in trademark offices worldwide. The disputes have been settled through a confidential settlement agreement that, both parties believe, will protect their respective rights and interests in the long term. Pursuant to the settlement agreement, the litigation will be dismissed and Avon’s challenges to Moroccanoil’s trademarks and trade dress will be dismissed or withdrawn. Both parties expressed satisfaction at the resolution of their differences.

About Avon
Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com.

 

 
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