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Avon Introduces ANEW Vitale Collection

See Your Skin in a New Light

Sep 19, 2014

The Breakthrough: Formulas with VitaTone Complex help awaken and invigorate dull, over-tired skin for renewed vitality, improved skin tone and a radiant glow.

The Backstory: Aging takes many forms. Often, one of the first signs of aging women see is tired, lackluster skin as uneven tone appears and dullness becomes apparent. The fast pace of modern life can bring high stress and sleepless nights which not only leave you feeling tired but keep your skin looking fatigued. When women look younger, they feel empowered to live a richer, fuller more beautiful life so to combat fatigue, refresh skin and regain a glowing, even-toned appearance, Avon has developed the ANEW Vitale line which infuses your complexion with the look of renewed vitality after just one use. The ANEW Vitale line helps offset the visible signs of sleep-deprived skin and stress, so you can enjoy a fresh, radiant complexion that looks like you’ve had 8 hours of beauty sleep, even when you haven’t.*    

The Technology: The ANEW Vitale collection is the first-ever skincare line developed with Avon’s groundbreaking VitaTone Complex Technology, a unique and exclusive blend of patented and patent-pending active ingredients and peptides. VitaTone Complex Technology helps combat the visible effects of stress and fatigue on skin, even skin tone and improve skin’s vitality. The ANEW Vitale Cleanser, Night Cream, Day Cream with SPF 25 and Eye Gel Cream are formulated to deliver a boost of the VitaTone Complex for even-toned, radiant, vibrant-looking skin in just one week. The appearance of dullness and fatigue virtually disappears. 

The Collection:

  • Daily Vitality Boost
    ANEW Vitale Day Cream Broad Spectrum SPF 25 ($28): 96% of women saw the look of renewed vibrance that lasts all day. 
     
  • Renew Vitality After Just One Night of Sleep
    ANEW Vitale Night Cream: ($28): Overnight, skin looks like you had 8 hours of sleep…even if you didn’t.
     
  • De-Puff Tired-Looking Eyes
    ANEW Vitale Eye Gel Cream ($25):  Eyes look instantly refreshed, bright-eyed and well-rested all day with this hypoallergenic eye cream. In fact, 100% of women showed improved radiance in overall eye area.****  Ophthalmologist tested
     
  • Cleanse Your Way to Vibrance
    ANEW Vitale Gel Cleanser ($10): Skin feels invigorated and appears vibrant and pore-less after only one use. This gel cleanser won’t dry skin and is gentle enough to use around eyes.

The Results: 

  • 93% of women saw a more uniform, even skin tone**
  • 93% of consumers saw skin that looked renewed and energized**

See the Difference, Make a Difference
Avon believes every woman deserves a brighter future, so for the month of October, with every ANEW Vitale Day or Night Cream purchase, Avon is donating $5 to the Avon Foundation Breast Cancer Crusade.**** The Avon Foundation is a nonprofit foundation dedicated to improving the lives of millions of women around the world by crusading against breast cancer and speaking out against domestic violence. 

Where to Buy: Available exclusively through Avon Representatives. To locate an Avon Representative in the U.S., call 1-800-FOR-AVON or visit www.avon.com.

 * Based on a consumer perception study.
 **Based on a clinical study after 8 weeks.
***Based on those who expressed an opinion in consumer perception studies of the Day, Night and Eye Creams. 
****Up to $1 million.
****Based on dermatologist supervised clinical study

 

 
Fact Sheet

Avon Fact Sheet
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Annual Report

2016 Annual Report
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Avon Key Facts

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Avon Timeline

Avon Timeline
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For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.

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