Corporate Press Releases

Annual Avon Walk for Breast Cancer New York Raises $7 Million

Nearly 3,000 Women and Men Participate in the 39.3-mile Walk; 11 Local Breast Cancer Organizations Receive Grants

Oct 20, 2014

NEW YORK, October 19, 2014 –The 12th annual Avon Walk for Breast Cancer season continued in New York this weekend, raising $7 million to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer.

The Avon Walk New York– the seventh of eight 2014 Avon Walks across the country – attracted nearly 3,000 participants from 41 states and Washington, D.C., as well as 5 counties including Bermuda, Brazil, Canada, the United Kingdom, and the U.S. In addition, 376 breast cancer survivors and 442 men joined together to raise lifesaving funds for breast cancer.

During the Closing Ceremony at Hudson River Park’s Pier 84, Alice Ramos, a breast cancer survivor and Avon Walker, shared her breast cancer journey with fellow walkers, volunteers, family and friends. “As a healthcare professional, I meet patients every day that impact me. One patient that stands out most is a woman named Maria. During a brief chance encounter in an exam room, Maria told me breast cancer was a ‘bêncão,’ which means ‘blessing’ in Portuguese. This was something I didn’t truly understand until earlier this year,” Ramos said. “In January, after feeling a sharp pain in my chest, I found out that I had two breast tumors. I was lucky enough to have insurance, access to great medical care, and an incredible support network. After a double mastectomy, chemo, and radiation sessions, I’ve started to understand what Maria meant and no longer stress about the little things in life. This weekend I had the honor, thrill and a bêncão of walking to help thousands of men and women get the strength, information and empowerment they need to fight this disease. “

Eloise Caggiano, a breast cancer survivor and Avon Walk for Breast Cancer Program Director, announced 11 new grants to local breast cancer organizations, ensuring the funds raised immediately benefit the local community. “These grants represent only a portion of the funding that the Avon Foundation will distribute in New York and across the country this year, but we want to make sure the impact of your Walk begins today. Every grant moves us closer toward our goal of a world without breast cancer,” said Caggiano.

The New York organizations that received grants on stage to immediately benefit the community include:

  • Breast Treatment Task Force received a grant of $50,000 to provide patient navigation and access to breast cancer treatment to the working un-insured or under-insured.
  • Cancer and Careers Program of the Cosmetic Executive Women Foundation received grant of $50,000 to produce an Educational Series for Health Care Professionals that provides important guidance and information on working during cancer treatment.
  • You Can Thrive! received a grant of $50,000 to link medically underserved women to important medical services, nutrition education and risk reduction education to help prevent breast cancer recurrence.
  • Albert Einstein College of Medicine received a grant of $100,000 to support the B-BOLD Buddy Patient Navigation Program that helps underserved breast cancer patients throughout the Bronx and New York City adhere to and complete their breast cancer treatment, which increases their chances of survival.
  • Metropolitan Hospital Center received a grant of $100,000 to educate thousands of women and men about breast health and provide patient navigation, translation, and support services to hundreds of newly diagnosed breast cancer patients in East Harlem.
  • Newark Beth Israel Medical Center received a grant of $100,000 to support a Nurse Navigator Program to ensure that hundreds of breast cancer patients served annually receive timely and high-quality breast cancer screening, diagnostics and treatment.
  • God’s Love, We Deliver, which brought meals and snacks for Walkers throughout the weekend, received a grant of $150,000 to provide 70,000 home delivered meals to breast cancer patients and their families this year.
  • New York University received two grants totaling $400,000 to support its patient navigation programs for underserved breast cancer patients treated at Bellevue Hospital and NYU Cancer Institute. In addition, the new funds will support a research clinical trial studying a new lung cancer drug to see if it can be used to fight metastatic breast cancer that has spread to the brain.
  • New York Presbyterian Hospital – Columbia University Medical Center, the home of the Avon Breast Cancer Center of Excellence, received a grant of $500,000 to support state-of-the art care for thousands of underserved women at the Avon Breast Imaging Center, as well as three breast cancer research projects at the Avon Foundation Research Laboratories at Herbert Irving Comprehensive Cancer Center.
  • Cancer Care received a grant of $500,000 to provide ongoing support to the AvonCares program, which has provided direct financial assistance to more than 75,000 low-income breast cancer patients across the U.S. since 2000.
  • Avon Foundation Breast Health Outreach Center received a grant of $2.75 Million to support more than 50 community-based groups across the country to provide outreach and screening in 2015.

In addition to awarding local New York grants, the Avon Foundation will continue to provide leadership support nationally for the fight against breast cancer. Recent initiatives include:

  • #CheckYourself Campaign: The Avon Foundation for Women launched #CheckYourself on October 1, a powerful new call to action encouraging women to take action for their own breast health. The new campaign, which launched in the U.S. and 27 countries around the world, includes the release of a new music video with acclaimed singer, songwriter and choreographer Paula Abdul, and a new web portal that will provide breast health education and raise funds for critical research.
  • 2014 Racial Disparity in Breast Cancer Mortality Study: The Avon Foundation funded a nationwide study in partnership with Chicago’s Sinai Urban Health Institute to determine why more black women are dying of breast cancer than white women in 39 of the largest U.S. cities. The study revealed that New York had a small racial disparity in breast cancer mortality.
  • Metastatic Breast Cancer Alliance: The Avon Foundation is leading a new metastatic breast cancer alliance of 29 breast cancer organizations that are working to discover better ways to help those living with the disease and reduce deaths due to breast cancer recurrences. The Alliance recently released a new landmark report looking at gaps in research and funding.
  • Breast Cancer Start-Up Challenge: The Avon Foundation, The Center for Advancing Innovation, and the National Cancer Institute partnered to create a business start-up challenge to fast-track ten promising breast cancer research discoveries. The inventions were conceived and developed by Avon Foundation grantees and scientists at the National Cancer Institute.
  • Avon Comprehensive Breast Centers and Breast Health Outreach Programs: Through Avon Walk donations, the Avon Foundation continues to fund seven Avon Comprehensive Breast Centers across the country, accelerate breast cancer screening and treatment at 55 Safety Net Hospital Programs, provide financial assistance and counseling support nationwide through AVONCares at Cancer Care, and educate the public through 58 Avon Breast Health Outreach Programs. All Avon Safety Net and Breast Cancer Outreach Program grantees commit to providing their services to everyone – no matter their insurance status, demographic background or ability to pay.

About the Avon Walk for Breast Cancer New York
The Avon Walk for Breast Cancer New York began on Saturday, October 18 at 6:15 a.m. with an inspirational opening ceremony at Hudson River Park’s Pier 84. Walkers started their journey of 26.2 miles through the New York area, supported by an all-volunteer crew and cheered on by supporters. Participants spent Saturday night at the Walk’s “Wellness Village“ at Randall’s Island, featuring pink two-person tents, hot showers and meals, entertainment and volunteer medical services, as well as leisure activities such as yoga and a spa zone with mini-back and foot massages.

On Sunday, October 19, after completing the Avon Walk’s final 13.1 miles, participants joined family and friends to celebrate their achievement at a closing ceremony at Hudson River Park’s Pier 84.

Get Involved with Avon Walks for Breast Cancer
The Avon Walk for Breast Cancer New York was the seventh of eight walks taking place around the country this year. Registration is open for the remaining 2014 Avon Walks in the following cities: Charlotte (October 25-26). It is not too early to register for the 2015 Avon Walks, including: Houston (April 18-19), Washington, D.C. (May 2-3), Boston (May 16-17) and Chicago (June 6-7).

For more information on the Avon Walk for Breast Cancer, visit or call 888-541-WALK. To learn more about the Avon Foundation for Women visit

REMEMBER, EARLY DETECTION HELPS SAVE LIVES. Get a mammogram. Know your breasts and report any changes to your doctor. Talk to your doctor about your risk. And encourage women around you to do the same. Don't forget, men can get breast cancer, too.
For breast cancer information and resources, visit



Carly Rotman Kaplow
212-221-1713 (office)


Kristen Clonan
Avon Foundation for Women
212-282-6792 (office)
718-564-5851 (cell)


The Avon Walk thanks National Sponsors Reebok and ORION Holdings

Local Sponsor: Tiger Balm, Stanford Hospital & Clinics and Cognizant

Medical Sponsor: New York Presbyterian-The University Hospital of Columbia and Cornell

Breakfast Sponsors: Waffles & Dinges and Coffee Distributing Corp.



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