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Press Releases

Introducing the Ultimate Lip Hydration with Ultra Color Indulgence Lipstick from Avon

Mar 1, 2015

Get smoother, hydrated lips in a flash with this revolutionary, wax-free lipstick.

The Formula
Our most indulgent lip color yet - Ultra Color Indulgence created with Avon’s breakthrough formula made with weightless hydrating gels and completely free of heavy waxes to deliver addictive hydration and an incredibly smooth feel. In a consumer perception study, 96% of women loved the moisturizing feel and smooth texture. This rich, creamy, indulgent lipstick provides an unforgettably lavish feel in 12 decadent full-color shades. 

The Benefits

  • Instantly increases lip moisture by 4 times
  • Delivers addictive hydration and an unforgettably lavish feel. 96% of women loved the moisturizing feel & smooth texture 
  • 73% of women agreed this product has a unique texture
  • 9 out of 10 women who tried Ultra Color Indulgence gushed about the comfortable feel 
  • Wears for hours

Price: $8.00 (U.S,)

Where To Buy: Visit AVON.com to locate an Avon Representative or to shop online. 

For more information, please contact:
Lauren Donner, Tractenberg & Co., 212-929-7979, ldonner@tractenberg.com 
Elizabeth Bergman, Avon Products, Inc., 212-282-8197, elizabeth.bergman@avon.com

 
Fact Sheet

Avon Fact Sheet
Downloadable PDF (136 KB)

Annual Report

2015 Annual Report
Downloadable PDF (18.5 MB)

 

 

Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)

 

Contacts
Emily Robinson
Senior Manager
Corporate Communications
emily.robinson@avon.com

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For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.

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