Corporate Press Releases

Introducing the Ultimate Lip Hydration with Ultra Color Indulgence Lipstick from Avon

Mar 1, 2015

Get smoother, hydrated lips in a flash with this revolutionary, wax-free lipstick.

The Formula
Our most indulgent lip color yet - Ultra Color Indulgence created with Avon’s breakthrough formula made with weightless hydrating gels and completely free of heavy waxes to deliver addictive hydration and an incredibly smooth feel. In a consumer perception study, 96% of women loved the moisturizing feel and smooth texture. This rich, creamy, indulgent lipstick provides an unforgettably lavish feel in 12 decadent full-color shades. 

The Benefits

  • Instantly increases lip moisture by 4 times
  • Delivers addictive hydration and an unforgettably lavish feel. 96% of women loved the moisturizing feel & smooth texture 
  • 73% of women agreed this product has a unique texture
  • 9 out of 10 women who tried Ultra Color Indulgence gushed about the comfortable feel 
  • Wears for hours

Price: $8.00 (U.S,)

Where To Buy: Visit to locate an Avon Representative or to shop online. 

For more information, please contact:
Lauren Donner, Tractenberg & Co., 212-929-7979, 
Elizabeth Bergman, Avon Products, Inc., 212-282-8197,

Fact Sheet

Avon Fact Sheet
Downloadable PDF (3.80 MB)

Annual Report

2016 Annual Report
Downloadable PDF (18.5 MB)



Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.