Corporate Press Releases

Avon Foundation for Women Launches #SpeakOut Campaign for International Women’s Day

Campaign Inspires the Public to Become Upstanders When Suspecting Abuse

Mar 3, 2015

NEW YORK, March 3, 20145 – Today, the Avon Foundation for Women announced the launch of #SpeakOut, a new campaign educating the public on how to recognize and respond to domestic violence, dating abuse, and sexual assault. Launching in the United States in observance of International Women’s Day on March 8, #SpeakOut is the latest step in the Avon Speak Out Against Domestic Violence Program, which raises funds and awareness globally to end violence against women. #SpeakOut aims to inspire public conversation and encourage effective bystander interventions to reduce domestic violence and sexual assault.

#SpeakOut will launch on March 3 with a new website that will educate women and men about the important role they play in responding to the signs of abuse among their friends, family, and colleagues. The new website will include a variety of educational materials – including videos, interactive quizzes, and graphics – where people can learn how to #SpeakOut within their communities. Throughout the month of March, the Avon Foundation will encourage the public to spread the word and share their quiz results on Facebook and Twitter using the #SpeakOut hashtag.

The campaign is a continuation of See the Signs & Speak Out: Become an Upstander, an employee-based training series that launched in November 2014. The series, funded by a $500,000 Avon Foundation grant, provides quick and accessible online tools that will assist employers in educating their employees on how take action and safely intervene if they witness or suspect abuse of their friends, family members or colleagues in the workplace. Tools are free to employers of all sizes including corporations, small businesses and government or nonprofit agencies. Each of the grants ensure a comprehensive approach for trainings focused on children, teen and adult victims – with the goal that bystanders can become upstanders when armed with the educational tools to do so.

Three Ways to #SpeakOut Against Domestic Violence for International Women’s Day

  1. Learn how to become an upstander
    Becoming an upstander and intervening in an abusive situation takes courage. The Avon Foundation’s campaign enables friends, families, colleagues, community members, and even strangers to learn the tools necessary to speak out against domestic violence and sexual assault. Learn how to recognize and respond to the signs of abuse by visiting
  2. Use the #SpeakOut hashtag on Facebook and Twitter 
    The Avon Foundation’s new website includes a variety of educational materials – including videos, interactive quizzes, and graphics – for consumers to share on social media networks with the #SpeakOut hashtag. To share, become a fan of @avonfoundation on Facebook and Twitter.
  3. Shop to end violence against women with Avon Empowerment Products
    Why not shop guilt-free this March? Avon empowerment fundraising products donate a portion of net proceeds to the domestic violence cause. The latest addition is the Avon Empowerment 2015 Tote on sale in mid-March on The affordable empowerment collection currently features a charm necklace, a mighty pretty m.powerment bracelet, and a butterfly link watch.

“Domestic violence and sexual assault are both silent epidemics in America. Every day, three women die at the hands of a boyfriend, husband or ex,” says Cheryl Heinonen, Avon Foundation for Women President. “According to a recent Avon Foundation-funded survey, 60% of Americans admit to knowing a victim of abuse and 80% believe it is a problem in our society, but limited conversations are taking place about the issue.  It’s time to change the startling statistics by empowering bystanders– co-workers, family, friends and even strangers – to get involved and become upstanders. It’s also time to stop asking why victims stay in violent relationships, and instead start asking what we can do as a society to help.”


Avon Foundation for Women
The Avon Foundation for Women is the world’s largest corporate-affiliated philanthropy focused on issues that matter most to women.  Since its inception in 1955, the Avon Foundation has promoted or aided charitable, scientific, educational, and humanitarian activities, with a special emphasis on activities that improve the lives of women and their families. Through 2014, Avon global philanthropy, led by the Avon Foundation, has contributed nearly $1 billion in over 50 countries. Today, Avon philanthropy focuses on funding breast cancer research and advancing access to quality care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. Visit for more information.

Avon Speak Out Against Domestic Violence
The Avon Foundation for Women launched Speak Out Against Domestic Violence in 2004 to support domestic violence awareness, education, and prevention programs aimed at reducing domestic and gender violence, and to provide direct services for victims and their families. Through 2014, the Avon Foundation for Women has contributed nearly $40 million in the United States towards this goal. Globally, Avon supports efforts to end violence against women in nearly 50 countries by raising funds through special product sales and educating women around the world through its army of six million Avon Representatives. Visit for more information.

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