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Maximize Your Anti-Aging Results with New Avon ANEW Power Serum

Sep 15, 2015

The Facts: As we age, the critical transporter proteins that help power cells can decrease, and signs of aging can appear on the skin’s surface. Avon’s pioneering, anti-aging skincare range ANEW, which has brought breakthrough technology to the market for over 20 years, now introduces a new way to help combat the visible signs of aging with the ANEW Power Serum. The ultra-lightweight serum helps maximize your daily anti-aging regimen, delivering visible results. Strong, yet gentle on skin, the serum delivers visible repair for your specific type of age damage. Highly effective on its own or in a regimen, the non-occlusive serum penetrates deep into skin’s surface layers to help unlock skin’s potential, making it more receptive to existing anti-aging regimens. 

The Breakthrough: Inspired by Nobel Prize winning research, the experts at the Avon Skincare Institute have created the patented Advanced Boost Technology. ANEW Power Serum’s exclusive Advanced Boost Technology helps maximize your daily anti-aging regimen by detecting visible age damage on skin and delivering powerful, visible anti-aging results. Visible results appear instantly, intensifying over time to help reveal younger-looking skin. ANEW Power Serum works by targeting five key areas**: 
1. Hydration            
2. Texture
3. Radiance
4. Lines and wrinkles
5. Firmness
.  
The Results: ANEW Power Serum boosts the effects of your existing anti-aging regimen and has been shown to deliver the following results:
Clinically shown to improve the performance of your  ANEW Anti-Aging Moisturizer*

  • 93% of women agree that it dramatically improves skin’s overall appearance in just two weeks**
  • 86% of women agree that it dramatically reduces the appearance of wrinkles in just four weeks**
  • 83% of women agree that it dramatically reduces the appearance of deep wrinkles in just six weeks*
  • 88% of women saw maximized anti-aging results from their current regimen in seven weeks**
  • 93% of non-serum users agree that it is a must-have addition to their regimen**
  • 88% of women agreed that ANEW Power Serum is a must-have addition to their regimen in seven weeks **

The Daily Ritual: Add ANEW Power Serum to your daily morning and evening ritual after your cleanser. Gently smooth the serum over cleansed face and neck, and follow with moisturizer. The serum absorbs easily into skin, and its unique formula was designed to complement every skin type.

AVAILABILITY: September 2015 (U.S.)

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative in the U.S.,
call 1-800-FOR-AVON or visit www.avon.com


* Based on clinical moisturization studies with our ANEW core creams, excluding Platinum and Clinical 

**Based on those who expressed an opinion in a consumer perception study    


For more information, please contact:

Elizabeth Bergman
Avon Products, Inc.
212-282-8197

Lauren Donner
Tractenberg & Co.
212-929-7979

 
 

 

 

 
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