Corporate Press Releases

Introducing New Big & False Lash Mascara from Avon

Sep 15, 2015

Get the look of glamorous lashes instantly with Avon Big & False Lash Mascara. The breakthrough formula and exclusively-designed brush deliver real lash volume for fuller lashes that look big and bold but never overdone.

The Mascara
With its unique Fiber Blend formula, this mascara gives lashes a major boost. The mascara instantly creates the look of fuller lashes thanks to specially curved fibers that fill in your lash line without clumping. Designed to double the look of lashes instantly, Big & False Lash Mascara gives you a dramatic look in a flash.

The Brush
Featuring an exclusively designed almond shaped brush with quick glide technology, fibers effortlessly fill in and along the lash line following the natural curve of the eye.

“Big & False Lash Mascara makes a big impact with just a few swipes,” notes Avon Global Celebrity Makeup Artist, Lauren Andersen. “The shape of the brush allows you to get right to the root of the lashes, making the lash line looks darker and giving lashes a more dramatic look.”

Shades: Black, Brown/Black, Blackest Black

Where To Buy: In the U.S., Visit to locate an Avon Representative or to shop online. 

For more information, please contact:

Elizabeth Bergman
Avon Products, Inc.

Lauren Donner
Tractenberg & Co.


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