Corporate Press Releases

Introducing Matte Nail Enamel from Avon

Go Matte

A flat, matte finish for a modern and edgy manicure

Sep 1, 2010

Taking inspiration from the matte finish of leather-like leggings seen on the runway and the deep, intense hues of the season, Avon introduces Matte Nail Enamel, an essential accessory for this fall. Trading in a glossy finish for flat color, the must-have lacquers give you access to the season’s biggest trend—matte hues.

Developed with a smooth, velvety finish, Matte Nail Enamel lets you leave the shine behind and take your nail color to the edge. In four shades of intense, rich color, the collection offers the season’s essential hues in an edgy fashion-forward matte look. The sultry polish glides on easily and dries to a flat finish, letting you dare to go matte.
“A matte finish provides a beautiful contrast to fall’s rich textures and fabrics,” explains Jillian Dempsey, Avon Global Creative Color Director. “The easiest way to pull off this trend is to keep nails short and square. It’s sophisticated, chic and very wearable – even for day.”

SHADES: Black as Night, Grey Cement, Red Velvet, Violetta

PRICE: $5.00

AVAILABLE: September - December 2010

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

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