Corporate Press Releases

Introducing Healthy Makeup from Avon

Beauty with Benefits

A color collection created to boost skin’s healthy look

Sep 1, 2010

Avon introduces Healthy Makeup, a premiere color collection committed to skin’s health. More than just makeup, this collection is designed to address the three signs of healthy skin – hydration, texture and radiance.

“The basis for makeup starts with your skin.  If skin is properly cared for, makeup both applies and looks better and appears more natural.  Healthy Makeup is an innovative way to look at color,” says Avon’s Global Creative Color Director Jillian Dempsey. “The whole collection is developed to go beyond helping skin’s appearance on the surface to improving skin’s moisture, texture and luminosity.  It lets your natural radiance shine through.”

Every Healthy Makeup product is formulated with Avon’s Triple Vitamin & Antioxidant Complex, a healthy blend of skin-loving nutrients, including Vitamins A, C and E, as well as a blend of botanical extracts, such as Pomegranate, Olive Leaf and Apple Root.

The collection focuses on delivering the following healthy benefits:

  • HYDRATION: Moisture helps lock in essential nutrients for skin that looks healthy and stays happy
  • TEXTURE: Smooth, silky skin allows color to go on evenly and blend seamlessly
  • RADIANCE: A healthy dose of color helps capture your natural glow and let it show

Healthy Makeup Mousse Foundation, $12.00
This lightweight foundation delivers light-to-medium coverage with a plush matte finish that looks natural and feels like wearing nothing at all. The makeup instantly enhances skin’s tone, texture and luminosity for healthy glow.
Jillian’s Tip: “Mousse foundation is great for all skin types because it’s both moist and mattifying. It’s also easy to apply; you can control the coverage by blending it on with your fingers.”
Shades: Light Ivory, Ivory, Light Beige, Nude, Natural Beige, Creamy Natural, Sand Beige, Medium Beige, Pure Beige, Soft Honey, Nutmeg, Earth

Healthy Makeup Liquid Foundation, $12.00
This moisturizing, nourishing formula glides on easily to provide medium buildable coverage with a satin-smooth finish and SPF 10 protection. The formula immediately boosts skin’s moisture up to 164%, leaving skin looking and feeling smoother. Skin feels healthier and more revitalized with a luminous appearance. In an 8-week dermatologist trial, 100% of participants showed improvement in skin health even without makeup on.
Jillian’s Tip: “Apply liquid foundation to select areas of your face using your fingers.  Finish by buffing with a sponge – this will ensure the foundation is well-blended and that you mask any makeup lines at your hair and neck lines.”
Shades: Light Ivory, Ivory, Light Beige, Nude, Natural Beige, Creamy Natural, Sand Beige, Medium Beige, Pure Beige, Soft Honey, Nutmeg, Earth

Healthy Makeup Eyeshadow, $8.00
Instantly illuminate and define eyes with this blendable, crease-proof, smudge-proof shadow. The smoothing formula improves the appearance of eyelids, helps minimize the appearance of fine lines and enhances eyes for a bright-eyed, vibrant look. The shadow blends to a soft, cream-to-powder finish that wears all day.
Jillian’s Tip: “The beauty of this product is that it is very workable and then dries to a smooth powdery finish without creasing.  Take advantage of the texture by playing with different levels of intensity.  Use your fingers to blend out for a sheer look or layer with the applicator for deeper coverage.”
Shades: Crystal Waters, Iced Mocha, Lilac Ice, Limestone, Platinum, Rose Satin, Tiger’s Eye, Violet Dusk

Healthy Makeup Lipstick, $9.00
Drench lips in satin-smooth medium coverage color with this vitamin-infused lipstick. Formulated with SPF 15, the retinol-enhanced formula smoothes, moisturizes and restores a rosy glow, leaving lips looking vibrant, healthy and revitalized. Immediately after application, lip moisture is boosted 115%, and in two weeks, lip dryness is reduced by 83%.
Jillian’s Tip: “To add polish to a natural look, be sure to choose a lip color that complements your skintone.  A pink-nude looks great on fair skin, while rose-nudes are perfect for medium complexions and berries are well suited for darker complexions.”
Shades: Apricot Burst, Blooming Berry, Cocoa Gleam, Fresh Berry, Luminous Peach, Naturally Perfect, Pink Flush, Pink Light, Pink Radiance, Rose Shine

Healthy Makeup Lip Conditioner, $9.00
This skin nurturing formula reconditions lips, instantly increasing moisture by 115%. In two weeks, lip dryness was reduced by 90%. The formula diminishes dryness and protects with SPF 15 to perfect your pout, leaving lips nourished and luminous. The cushiony conditioner provides sheer coverage and enhances lip fullness for plumper, softer lips.
Jillian’s Tip: “For fuller coverage, use the Clear conditioner as a base, then finish with lipstick.”
Shades: Clear, Berry, Coral, Nude Blush, Rose

AVAILABLE: September 2010

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

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