Corporate Press Releases

Introducing Smooth Minerals Eyeshadow Pencils from Avon

Illuminate Eyes with Smooth Minerals

Breathable, beautiful mineral shadows

Jul 1, 2010

Open your eyes to the beauty of natural minerals with Avon Smooth Minerals Eyeshadow Pencils—luminous color for radiant eyes. In lush natural shades with a hint of shimmer, the collection of pencil shadows enhances eyes with a glimmer of shine and long wearing color. 

The ultra-silky color glides on smoothly, illuminating eyes with smudge proof, long-wearing sheen. 

“For a fresh daytime look, use these soft colors alone. To add dimensional drama to eyes, layer them on top of a darker powder shadow,“ says Jillian Dempsey, Avon Global Creative Color Director.

Just like all of our Smooth Minerals products, the silky Smooth Mineral Eyeshadow Pencils contain Avon’s patented blend of pearls and 100% naturally derived mineral pigments including Zinc, Calcium, Magnesium, Tourmaline and Malachite. Free of talc and fragrances, the clinically-tested pencils are safe for sensitive skin and sensitive eyes. 

SHADES: Amethyst, Limestone, Pebble, Sand Dune

PRICE: $7.00

AVAILABLE: July-December 2010

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit


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