Corporate Press Releases

Introducing Smooth Minerals Liquid Foundation from Avon

Mineral Power in a Liquid Formula

Liquid foundation with the breathable benefits of minerals

Aug 1, 2010

Enjoy radiant skin with the new Smooth Minerals Liquid Foundation from Avon. Offering the buildable, breathable perks of a mineral powder foundation in a liquid formula, the ultra lightweight foundation glides on as a silky liquid.

Developed with Avon’s 100% naturally-derived Mineral Complex and enriched with essential nutrients and vitamins, the foundation evens skin tone and texture for a naturally flawless complexion.

The formula blends effortlessly and builds easily for sheer-to-full coverage. Free of talc, oil and fragrances, Smooth Mineral Liquid Foundation contains pure micronized pigments and a 100% naturally-derived mineral blend including Zinc, Calcium, Copper, Tourmaline and Malachite, and improves skin evenness and minimizes the look of redness.

“Apply foundation to the center of the face and then blend outward,” recommends Jillian Dempsey, Avon Global Creative Color Director.  “I like to work it in with fingers then buff and even out hard-to-blend areas with a sponge.”

Infused with Avon’s unique patented blend of pearls and mineral pigments, the foundation brings out skin’s true vibrancy, creating a radiant finish. Formulated with Calcium PCA to help improve the integrity of the skin’s natural moisture barrier, the foundation leaves skin feeling moisturized. Formulated with SPF 12, the allergy-tested, non-comedogenic formula protects against UV damage.

Product testing revealed the following dramatic results:

  • 89% of women showed improvement in skin tone evenness*
  • 79% of women showed improvement in skin redness
  • After one week of use, skin looks more radiant, and the complexion looks healthier and more even—even after makeup is taken off**

SHADES: Soft Ivory, Nude, Light Beige, Shell, Pure Beige, Sand Beige, Medium Beige, Nutmeg, Earth, Spice

PRICE: $11.00

AVAILABLE: August 2010

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

 * In Clinical Testing with product on.

**Among those who expressed an opinion in Consumer Science testing


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