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Introducing Derek Jeter Driven Sport

It's How You Play the Game

EXCLUSIVELY FOR AVON

Oct 1, 2009

Derek Jeter and Avon have collaborated once again to create a new scent to reflect the passion for the things that drive him, on and off the field. Introducing Derek Jeter Driven Sport, the adrenaline boost you crave for the competitor within.

The Inspiration
Created exclusively by Avon for the man who plays hard in every area of his life, Derek Jeter Driven Sport is a fragrance infused with the bold spirit of courage and competition. The energizing scent defines Derek’s drive and passion for competition and success.

Just as he did with other fragrances in the Driven collection, Derek Jeter played a vital role in the creative process for the newest addition to the lineup.

“While every fragrance I’ve worked on with Avon is about being driven, this latest scent is all about the dedication and commitment it takes to succeed—no matter what your goal,” explains Jeter. “Driven Sport evokes passion, drive, and energy.  It is the excitement and hard work that leads to a win.”

The Fragrance
The Woody Green Fougere scent opens with a fresh, energizing introduction that gives way to a masculine and aromatic heart, leaving a lasting impression of casual sexiness. The notes include:


TOP NOTES
Mint, Lemon Zest, Juniper

MID NOTES
Rosemary, Crisp Apple, Sage Leaves

BOTTOM NOTES
Cedarwood, Sheer Musk, Sandalwood


Packaging
Featuring clean, masculine lines, an embossed logo and sporty cap, the Driven Sport bottle boasts presence and strength with a casual flair.

PRICE: $22.50 (2.5 oz)

AVAILABLE: October 2009

WHERE TO BUY: Available exclusively through Avon Representatives.  To locate an Avon Representative call 1-800-FOR-AVON or visit us online at www.avon.com.

 
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