Corporate Press Releases

Introducing Derek Jeter Driven Eau de Toilette Sprays from Avon

A Triple Play of Fragrance

Aug 1, 2009

Multi-talented and multi-faceted, the Driven man demands a fragrance for every aspect of his magnetic personality. Derek Jeter, the driving force behind Avon’s new trio of Eau de Toilettes, shares the many facets of his personality with the confidence and determination it takes to be a Driven man.

Like Derek Jeter himself, the Driven man is at once ambitious and casual, passionate and playful, courageous and candid.

“I’m excited to add three new fragrances to the Driven brand. The sprays reflect different aspects of my personality and allow men to choose a scent that speaks to their own individuality,” says Jeter.

For every type of the Driven man, there’s an Avon fragrance to bolster his confidence, strengthen his determination or ignite his passion—whatever his mood may be.

Play with the following fragrances and discover the Driven man within:

  • Derek Jeter Driven Fresh Citrus Eau de Toilette Spray is a confident play of energizing citrus combined with aquatic bamboo and a hint of woody musk. Top notes of frozen lemon, chilled grapefruit and black pepper mingle with mid notes of bamboo, iced lavender and ginseng tea, drying down to a blend of pacific driftwood, oakmoss and snow musk.


  • Derek Jeter Driven Aromatic Spices Eau de Toilette Spray is a warm combination of spicy and exotic herbs blended with rich woods. Top notes of American spearmint, fresh rhubarb and fuji apple lead to a heart of clary sage, iced lavender and coriander seeds, drying down to a mix of vetiver, oakwood and white musk.


  • Derek Jeter Driven Warm Cedarwood Eau de Toilette Spray is a passionate combination of rich, warm woods teamed up with vibrant citrus. Bamboo leaves, tangerine and lime are a fresh twist on California redwood, cedarwood, and wenge wood, warming to an earthy finish in tonka bean, snow musk and oakmoss.

The Derek Jeter Driven Eau de Toilette Spray bottles are clean and classic with curved shoulders to reflect warmth within its strength. The specialized cartons display a different colored logo to reflect the personality of each scent.

Experience a triple play of fragrance that reveals your inner Driven man with Avon Derek Jeter Driven Eau de Toilette Sprays. Each fragrance can be worn alone or combined with one or both of the other sprays in the collection for a truly customized experience.

Derek Jeter Driven Eau de Toilette Sprays will be available for $20.00 each beginning in August 2009. They are available exclusively through Avon Representatives. To find a Representative call 1-800-FOR-AVON or visit

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