Corporate Press Releases

Introducing superCurlacious Mascara from Avon

Curves in All the Right Places

Sep 1, 2009

Want a bigger, better, bolder curl that never lets lashes down? Look no further than superCurlacious Mascara. Avon’s exclusive new curling mascara, with a revolutionary curved plastic molded brush, curls and sets lashes for all-day extreme curl. For eye-opening lashes that lift and last, superCurlacious is ahead of the curve.

Double your lash curve with this new formula that combines a high level of active curling polymers with a rich, lengthening and lifting mascara for lashes that reach their fullest potential. Lashes look fuller, bigger, lifted and longer.

The rich mascara glides easily over lashes without smudges, flakes or clumps. The buildable, lightweight formula is fast-drying and flexible, so it won’t leave lashes feeling stiff.  Lashes curl before your eyes with no drooping or wilting in sight.

“Curled lashes make your eyes look wider, more awake, alert and youthful,” explains Jillian Dempsey, Avon Global Creative Color Director. “Here’s an insider tip: To maximize lash curl, hold the brush to your lashes for an additional three seconds after applying."

Pretty in pink and perfectly curved, the revolutionary molded curved brush is designed to work with the shape of your eye. The unique brush grabs and curls each lash at the base and arch to provide maximum curve appeal that lasts for up to 12 hours.

superCurlacious is hypoallergenic, ophthalmologist-tested and suitable for sensitive eyes and contact lens wearers.
Be the girl with the gorgeous curl with superCurlacious Mascara—Avon’s most eye-opening formula yet.

SHADES: Black, Black/Brown, Brown, Navy

AVAILABLE: September 2009

PRICE: $7.50

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON or visit

Fact Sheet

Avon Fact Sheet
Downloadable PDF (4.03 MB)

Annual Report

2016 Annual Report
Downloadable PDF (18.5 MB)



Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.