Corporate Press Releases

Introducing magiX Face Perfector from Avon

Invisible Coverage, Instant Perfection

Aug 1, 2008

For their next beauty trick, Avon will make skin look perfect instantly. Introducing…magiX Face Perfector. It keeps shine away for up to 10 hours…but it’s not a powder.  It visibly smoothes the look of fine lines and pores…but it’s not a foundation.  Is it makeup? No, it’s magiX – everything you need for a perfectly smooth complexion – all in one color-free formula. Believe in magic? Now you will.

We can’t call it makeup because it’s invisible.  A disappearing act that you’ll want to see everyday, this revolutionary colorless gel-to-powder formula provides invisible coverage for a naturally flawless finish and keeps skin looking naturally matte for up to 10 full hours.  The “magic” behind magiX is Avon’s patent-pending OPTIX Light Diffusing Technology, an exclusive complex that works to counteract shine and visibly smooth the look of fine lines and pores by diffusing light. All you see is gorgeous – no “abracadabra” required.  

magiX comes in one easy-to-use universal, mistake-proof colorless formula that is undetectable and makes all skin tones look naturally flawless. And for its final act, Avon also added SPF 20 so skin is invisibly protected while perfected all in just one step.

To use, apply magiX Face Perfector alone or under makeup—anywhere you want a smooth, flawless complexion. Skin is left feeling ultra-soft and smooth.

For a trick that will keep them guessing how your skin is so beautiful, it’s not magic, it’s magiX

Avon magiX Face Perfector ($10.00) will be available beginning August 2008 through over 650,000 Avon Representatives nationwide. To find a Representative, call 1-800-FOR-AVON, or visit us online at

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