Corporate Press Releases

Avon Ideal Shade Smooth Mineral Makeup and Mineral Eyeshadow Shimmers

Mother Nature Knows Best

May 1, 2008

Now finding your perfect mineral makeup shade just got easier! Introducing two new additions to Avon’s Mineral Makeup Collection – Ideal Shade Smooth Mineral Makeup and Mineral Eyeshadow Shimmers. Created with naturally derived ingredients, including 100% pure micronized mineral pigments, Mineral Makeup goes on smooth for the most healthy, natural finish. Since all Avon Mineral Makeup is allergy and dermatologist tested, it’s makeup that’s good for your skin…naturally.

NEW – Ideal Shade Smooth Mineral Makeup ($10.00) – This lightweight powder foundation is free of talc, oils and fragrances, which perfectly blends with all skin types for natural looking coverage. The new formula, with patent-pending PreciseLight Technology, contains light-adjusting pigments so skin looks natural in any light. It also contains all the essential skin-true pigments necessary to match 98% of skin tones.
 Shades Include: Soft Ivory, Bronze, Transparent Glow, Sand Beige, Light Beige, Earth, Spice, Nutmeg, Pure Beige, Medium Beige, Shell, and Nude.

NEW – Mineral Eyeshadow Shimmers ($8.00) – Created to complement the existing Smooth Mineral Eye Shadows, these new shimmer shades deliver all the benefits of the original line with a new metallic sparkling finish. The soft, natural consistency glides on effortlessly and blends seamlessly. The super buildable formula means shades can be worn one at a time or layered.
Shades Include: Bronzestone, Pink Sapphire, Pixie Dust, and Russet Rock.

Smooth Mineral Eyeshadow ($8.00) – These blendable and buildable loose eyeshadows add sweeps of stunning color. Created with 100% pure micronized pigments, each shade contains soft focus mineral pearls that provide a natural finish and won’t settle into lines and wrinkles.
Shades Include: Breeze, Earth, Exquisite, Midnight Mauve, Rose Glow, and Sandstone.

Smooth Mineral Blush ($9.00) –This lightweight, loose powder goes on smoothly and evenly, leaving behind a rosy, natural-looking glow. It contains 100% pure micronized mineral pigments that provide a flattering hue and a healthy looking glow that never looks dull, washed-out or chalky.
Shades Include: Blushed, Earthen Rose, Golden Glow, Hearty Peach, Radiance and Rose Glow.

NEW – All Over Face Kabuki Brush ($4.99) – This brush made of full, fluffy natural hair provides the most flawless, even coverage when used with Avon Ideal Shade Smooth Mineral Makeup.

NEW – Ergonomic Rounded Eyeshadow Brush ($2.99) – Made from 100% natural hair, these soft, compacted bristles pick up the perfect amount of Mineral Eyeshadow for smooth application.

Ideal Shade Smooth Mineral Makeup and Mineral Eye Shadow Shimmers will be available in May 2008 through over 650,000 Avon Representatives nationwide. To find a Representative, call 1-800-FOR-AVON, or visit us online at

Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 5.4 million independent Avon Sales Representatives.  Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.  Learn more about Avon and its products at

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