Corporate Press Releases

Introducing the Jillian Dempsey for Avon Professional Collection

Instant Expertise

May 1, 2008

The perfect smoky eye. Lashes so lush they stop traffic. These are the types of beauty benefits one usually only gets from a professional makeup artist. Now there’s a cosmetic collection that puts the skills of an expert in your own hands. Introducing the Jillian Dempsey for AVON Professional Collection, a new line of makeup that will leave you looking like you go to a pro. 

Created by celebrity makeup artist and AVON Global Creative Color Director Jillian Dempsey, the collection consists of cutting-edge formulas and technologies that make it easy for women to recreate the results of a professional makeup application before the everyday red carpet occasions in their lives – a first date, a job interview, or just a night out on the town.

“Through my years in the business, I’ve had the opportunity to see what makeup techniques are easy for women to do at home and which ones can get a little tricky,” says Jillian Dempsey. “Knowing how to apply eyeliner or create a smoky eye aren’t skills every woman automatically possesses. That’s why I wanted to create this collection; to help put the power of a professional artist in every woman’s makeup bag.”

The Jillian Dempsey for AVON Professional Collection


  • Kohl Eye Liner with Smudger ($6.00) – Create dramatic, smoky eyes in just one easy step with this creamy eye pencil that can be used as a liner or a shadow. It comes with a built-in smudger tip to create pro-like effects. Available in Black, Plum, Navy and Dark Brown.
  • Jillian’s Tip: To create the perfect smoky eye, begin by applying the liner to the base of the lid, along the lash line with a slow smooth stroke. Follow the line all the way out to the corners of your eyes. Trace both the top and bottom lash lines, connecting the line at the corner of your eyes. Next, use the smudger side to trace along the lines you have created. You can also use this liner as a shadow by applying a bit to the lid and then smudging it upward. 


  • Eyeshadow Trio ($9.00) – This fool-proof trio includes everything needed to create long-lasting, multi-dimensional eye looks. Each palette contains one cream formula to apply over the lids as a highlighter/base and two powder shadows to add dimension to the eyes.  Available in Ice Shimmer, Lavender Mist, Antique Bronze and Pebble Wash.
  • Jillian’s Tip:  This trio is perfect for contouring.  Start with the cream shadow and apply it to the entire lid as a base.  Next, apply the lighter powder shade from the lash line to the crease.  Finally, use the darker powder shade to create a more dramatic look by sweeping it along the crease of the eye for a deeper contour.  The most important part of creating any eye look is remembering to blend!


  • Lash Professional Mascara ($9.50) – Want those enviable lashes starlets have when they walk the red carpet? This dual-ended mascara features Jillian’s exclusive volumizing formula with the Max Pro Brush on one end to give va-va voom volume and a waterproof formula with the Mini Pro Brush on the other end for tear-proof, smear-proof coverage on the tiniest of lashes. Available in Black, Brown, Brown Black and Burgundy.
  • Jillian’s Tip: This is the perfect mascara for creating voluminous eye lashes. Start with the Max Pro Brush and slick the mascara over your upper lashes, starting at the base of the lashes and following through to the tips. Next, use the Mini Pro Brush to apply mascara to the lower lashes by sweeping the brush back and forth lightly across your lash line. Last, use the Mini Pro brush to reach the corners of the upper lashes, making sure that you've hit each lash. Add two to three coats.

The Jillian Dempsey for AVON Professional Collection will be available in May 2008 through over 650,000 Avon Representatives nationwide, by calling 1-800-FOR-AVON or online at

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