Corporate Press Releases

The Lure and Luxury of Christian Lacroix

Introducing Christian Lacroix Rouge Exclusively from Avon

Nov 1, 2007

Sensuality. Elegance. Boldness. Originality. These are just a few of the many charms of French couture fashion designer Christian Lacroix’s luxurious creations. Now women worldwide will have the opportunity to experience Mr. Lacroix’s provocative style firsthand with the introduction of Christian Lacroix Rouge, the designer’s first fragrance created exclusively for Avon.

Christian Lacroix Rouge is a vivid fragrance interpretation of Mr. Lacroix’s original haute design sensibility. With this striking new fragrance he has successfully captured the mystique long coveted by international A-list celebrities, including award-winning actresses and singers.

“I consider every woman to be a red carpet star; nothing gives me greater pleasure than celebrating their individuality, inner spirit, seductiveness and loves”, says Mr. Lacroix.

“With this exclusive collaboration and the debut of Christian Lacroix Rouge, we have the extraordinary opportunity to bring women aspirational style at an accessible price point,” says Claudia Poccia, President US Beauty, Global President of mark.  “Christian Lacroix is a proven style authority and we are thrilled to bring his style and artistic spirit to our customers.” 

Christian Lacroix Rouge is a bold floral chypre that welcomes a new era of sensualism to Avon. Its elegant and sophisticated signature is based on natural Patchouli Heart, contrasted with an exhilarating introduction of Spanish Carnation, and energizing White Pepper. 

The Exhilaration (top)
Within the first layer, delicate Red Wild Peony is accompanied by the freshness and effervescence of orange peel. Soon after, senses come alive with the infusion and energy of White Pepper.

The Passion (heart)
This layer is textured by the velvety elegance of Osmanthus Flower, with lush notes of fresh Japanese Plum Blossom and the flair and passion from Spanish Carnation. 

The Addiction (base)
Reveals a chic sensual Patchouli Heart caressed by silky Cashmere Woods and indulgent Skin Musks.  

The luxurious packaging of Christian Lacroix Rouge is distinctive of the House of Lacroix, reflecting a passion for embroidered motifs with the bold use of red and black. The pattern on the bottle was inspired by a beautifully ornate bull fighting cape Mr. Lacroix received as a gift and incorporated into a haute couture dress.  He was so moved by the pattern on the cape, he incorporated a similar design on the bottle of Christian Lacroix Rouge.

Christian Lacroix Rouge will be available in the U.S. beginning in November 2007 for $32.00 (1.7 fl oz) through over 650,000 Avon Representatives nationwide. To find a Representative, call 1-800-FOR-AVON, or visit us online at

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