Corporate Press Releases

Introducing Uplifting Mascara from Avon

Need a Lift?

Sep 1, 2007

The search is over. Now there is one mascara that does it all by giving you the super-LONG and super-LIFTED lashes you desire. Introducing Uplifting Mascara from AVON, a too-good-to-be-true formula, that is sure to take center stage in your everyday beauty regimen. 

The key to Uplifting Mascara is a revolutionary “Flex-Extend” brush – the world’s first and only bendable brush – bends to deliver length and lift to the lashes. Avon's revolutionary bend-extend brush flexes to 45 degrees.

This unique brush works with AVON’s “Lash Lift Complex”, a wax emulsion that contains a fast evaporating liquid when applied to lashes that quickly builds length and locks in the curl. The “mousse-like” formula glides onto lashes effortlessly, building clump-free length that is completely lightweight. New technology fibers, trilobal in shape, contain one of the darkest pigments available for intense color performance.

The results? They speak for themselves – Uplifting Mascara makes lashes look up to 100% more lifted and visibly 75% longer.
AVON Uplifting Mascara will be available in Black, Brown Black, Brown and Navy for $8.50 beginning September 2007.
With over 650,000 Avon Representatives nationwide, it’s easier than ever to shop for Avon products. To find a Representative, call 1-800-FOR-AVON, or visit us online at

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