Corporate Press Releases

Introducing Imari Seduction

Where Desire Leads

Aug 1, 2007

Desire is powerful, yet invisible – it ignites passion and captivates those around us. The power of desire is at the heart of AVON’s newest fragrance – IMARI SEDUCTION. And perhaps no one embodies this sentiment as much as the new face of the IMARI brand, the ingénue who has seduced us all – Jennifer Hudson.

IMARI SEDUCTION is the newest scent to be added to the IMARI fragrance portfolio, which has been Avon’s best selling fragrance since it launched 20 years ago. A twist on the classic original fragrance, IMARI SEDUCTION is a new celebration of confidence and femininity and a testament to the seductive power that women such as Jennifer possess.

The elegant plum colored bottle features a single blooming orchid.  IMARI SEDUCTION is a Fruity Oriental fragrance that contains a hypnotic blend of the following notes:

Luscious Plum
Purple Orchid
Warm Vanilla

IMARI SEDUCTION celebrates the seductive power of a woman,” says Jennifer Hudson. “Not only am I excited to be representing fragrances that embody confidence and femininity, I am thrilled to work with a company that empowers women and encourages them to pursue their dreams.”

"We were looking for someone who personifies the spirit of IMARI SEDUCTION and Jennifer really was our dream girl," said Claudia Poccia, President of AVON U.S. Beauty. "Her story is inspiring for so many women around the world and we are honored to have her represent this classic brand and introduce IMARI to a new generation of women through IMARI SEDUCTION."

IMARI SEDUCTION will be available in August  2007 for $22.50 (1.7 oz.).

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