Press Releases

Introducing superMagnify Mascara from Avon

Leave No Lash Behind

A thousand-bristle brush to reach each and every lash

Aug 1, 2010

Make every lash count with new superMagnify Mascara from Avon, a clump free formula designed to define for stunningly full lashes.  With an unprecedented 1000+ bristle molded brush designed to grasp even the smallest lash, the mascara delivers maximum definition for voluminous eyes.

The mascara’s molded brush includes an unprecedented 1,000+ soft microbristles in order to coat every lash from corner to corner and root to tip for optimal fullness.

The breakthrough brush gets close to the lash root, magnifying each and every lash for magnified fullness and definition. The first and only molded brush with 1,000 bristles, superMagnify boasts a 5:1 bristles-to-lash ratio, reaching even smaller lashes for ultimate separation and definition. 

The formula, designed with Avon’s MagnaSphere Complex which contains bouncy spherical particles that repel one another and a lipid-based conditioning emulsion, wraps every lash for a defined fuller appearance.

Smudge-, clump- and flake-free, the ophthalmologist-tested formula is hypoallergenic and suitable for contact lens wearers.

The breakthrough formula reveals up to 49% more lashes and up to 6X the lash volume, leaving lashes looking magnified and multiplied.

“For an even more dramatic look, use a lash curler and dot black eyeliner between lashes before applying two coats of superMagnify,” recommends Jillian Dempsey, Avon Global Creative Color Director.

SHADES: Black, Brown, Brown/Black, Navy

PRICE: $8.50

AVAILABLE: August 2010

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit

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