Corporate Press Releases

Video: Reese Witherspoon Celebrates the Launch of Her New Fragrance with Avon Representatives at a London Tea Party

Dec 3, 2009

Avon's Global Ambassador Reese Witherspoon today hosted an exclusive tea party for eight Avon independent sales Representatives. The tea party was held to celebrate the successful launch of Reese's debut fragrance for Avon, In Bloom.

To view the Multimedia News Release, go to:

(Photo: )

"One of my favorite parts of working with Avon through the years has been the opportunity to meet Avon Representatives from around the world -- and it was so rewarding for me today to see their enthusiasm for this launch," says Reese Witherspoon. "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling -- it's very sensual, very romantic and alluring."

All guests were treated to a traditional English afternoon tea, and Avon Representatives shared their experience of selling the fragrance.

Avon Representative Debbie Davis says:

"Meeting Reese has been just amazing. She has been a wonderful partner to Avon, and truly shares the company's commitment to supporting the causes that matter most to women. We're so impressed with Reese's new role as 'perfumer,' and it was so great to hear her talk about the development process for In Bloom and all of the personal touches that she added to it. My customers and I all adore the fragrance."

  In Bloom by Reese Witherspoon
  --  The first fragrance developed in partnership with Reese Witherspoon
  --  Glamorous, elegant and confident
  --  50ml, 16 pounds Sterling
  --  Available from, or through Avon Representatives across
      the UK

First Call Analyst:
FCMN Contact:

PRN Photo Desk, Video:

SOURCE: AVON Products, Inc.

CONTACT: Natalie Deacon, +44(0)7725-150853,, or
Elizabeth P. Bergman, +1-212-282-8197,, both of
AVON Products, Inc.

Fact Sheet

Avon Fact Sheet
Downloadable PDF (4.03 MB)

Annual Report

2016 Annual Report
Downloadable PDF (18.5 MB)



Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.