Corporate Press Releases

MEDIA AND PHOTO OPPORTUNITY - Avon Breast Cancer Crusade and The National Trust for Historic Preservation Partner to 'Paint a Pink Line Across America'

Oct 10, 2003

   MEDIA          From an elephant painted entirely pink, pink cloggers and
   OPPORTUNITY:   a pink pet parade to a fundraising knit-a-thon and a pink
                  children's pageant, coast-to-coast the Pink Line Project
                  will soon come to life.

   WHEN:          Saturday, October 18, 2003

   WHERE:         34 communities across the United States, stretching from
                  Bath, Maine, to Wenatchee, Washington.

   WHAT:     The Pink Line Project:  Saving Lives, Saving Communities:
             Mayors, community leaders, Avon representatives, Main Street
             volunteers, public officials, community health organizations,
             school groups, local merchants and private citizens will join
             together in downtown "main streets" for the Pink Line Project,
             a day of remembrance for lives lost, celebration of community
             spirit and awareness of two important causes: breast cancer and
             saving communities through historic preservation.  Together,
             these 34 communities will "paint America pink" to help in the
             fight against breast cancer and to help generate support for
             local preservation efforts ... saving lives and communities.

             The cornerstone of the Pink Line Project, a nationwide
             grassroots initiative of the Avon Breast Cancer Crusade and The
             National Trust for Historic Preservation's Main Street Center
             -- which first launched as a pilot program in 19 communities in
             2002 -- will be a series of 34 simultaneous community events
             like those noted above.  Additionally, proclamations will be
             read declaring October 18, 2003 as Avon Breast Cancer Awareness
             Day in each community, after which a pink line will be created
             down each community's main street.

             Participating 2003 Pink Line Project communities: (* indicates
             2002 participation)
             Dothan, AL*; Davis, CA; Canon City, CO; New London, CT; Haines
             City, FL; Lincoln, IL; Pittsfield, IL; Marion, IN; Rushville,
             IN; McPherson, KS*; Ottawa, KS; Wamego, KS; Elkhorn City, KY;
             Versailles, KY; Natchitoches, LA*; St. Francisville, LA*; Bath,
             ME; Frederick, MD; Macon, MS; Southhaven, MS; Columbia, MO;
             Boonton, NJ; Westfield, NJ; Albemarle, NC; Norwood, OH; Toledo,
             OH; Collinsville, OK; El Reno, OK; Charleoi, PA; Tamaqua, PA;
             Decatur, TX*; Wenatchee, WA*; Mannington, WV; Ripley, WV*.

             To arrange for media coverage, please contact Liana Rosabal at
             (212) 282-5674 or or Tracey Warshaw at
             (212) 282-5664 or

PRNewswire -- Oct. 10

SOURCE: Avon Foundation

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