Corporate Press Releases

Video: Reese Witherspoon and Avon Celebrate the Launch of Her New Fragrance In Bloom by Reese Witherspoon in Times Square

Oct 29, 2009

Reese Witherspoon made her debut yesterday on the world's largest stage - Times Square - with the launch of her fragrance In Bloom, in partnership with Avon.

To view the Multimedia News Release, go to:

(Photo: )

In Bloom by Reese Witherspoon is a true collaboration between Avon and the star, who was intimately involved with all the aspects of the fragrance's development. To introduce In Bloom to both consumers and Avon Representatives, Avon and Witherspoon took over Times Square today in a multi-tiered event.

  The launch included:

  --  A special reception for over 100 top Avon Representatives, hosted by
      Witherspoon and Geralyn Breig, Senior Vice President and President of
      Avon North America, at Times Square Studios.

  --  The newly released commercial for In Bloom, featuring the
      award-winning actress, played on three of the most prominent super
      signs throughout the midtown Manhattan area.

  --  Avon-branded street teams distributed thousands of In Bloom samples to
      the crowds in Times Square.

  --  Consumer sweepstakes to win the fragrance, autographed by Witherspoon.
      One autographed fragrance was given away every five minutes during the

  --  In Bloom experience for consumers inside Times Square Studios, where
      they were able to shop with Avon Representatives.

"The fragrance is sensual, romantic, and alluring," said Witherspoon. "It is truly indicative of where I am in my life today - I'm feeling very strong and independent, and so happy."

Alluring and mysterious, In Bloom by Reese Witherspoon is for the multi-faceted woman who is down to earth yet glamorous, elegant, authentic and confident. The romantic scent sparkles with a provocative blend of feminine floral notes, reflecting the scents of Reese's childhood.

The fragrance is also available as a limited edition Parfum that features a lavishly sensual and concentrated mix of blooming flowers. It is housed in a special gift box, featuring a bottle charm of Reese's monogram.

  The In Bloom by Reese Witherspoon Fragrance Collection

  In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)

  In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)

  In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)

  In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)

  In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)

Availability: In Bloom by Reese Witherspoon is available exclusively through Avon Representatives nationwide. To find an Avon Representative call 1-800-FOR-AVON or visit

First Call Analyst:
FCMN Contact:

PRN Photo Desk, Video:

SOURCE: Avon Products, Inc.

CONTACT: Media, Lauren Donner,, or Annie
Naslund,, both of Tractenberg & Co., +1-212-929-7979; or
Christina Bennett, +1-212-282-8189,, or Sally
Bonsall, +1-212-282-8188,, both of Avon Products, Inc

Web Site:

Fact Sheet

Avon Fact Sheet
Downloadable PDF (4.03 MB)

Annual Report

2016 Annual Report
Downloadable PDF (18.5 MB)



Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.