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Avon Appoints Deborah I. Fine as President, Teen Business

PRNewswire
NEW YORK
Aug 10, 2001

Avon Products, Inc. (NYSE: AVP) today appointed Deborah I. Fine to lead the company's entry into a new global business focusing on the fast-growing market for teenage girls. Ms. Fine joins Avon effective September 4 as President, Teen Business, reporting to Andrea Jung, Avon's chief executive officer.

In the newly created position, Ms. Fine, age 41, will be responsible for defining, developing and leading Avon's entry into the teen market. The new operation will be global in scale and focus on the needs and interests of teenage girls, including beauty and related products. The teen business will also leverage Avon's core competency of relationship marketing via distribution channels that are expected to include direct selling, specially created sales catalogues and the Internet. Avon plans to launch the new business in early 2003.

"Marketing to teens is a continuation of our stated strategy to extend Avon's brand equity into new customer segments, new distribution channels and new product categories," Ms. Jung said. "The teen market is growing rapidly all over the world, and we are very excited about launching a new global business that will bring the power of the Avon brand and earnings opportunity to teens in a compelling and relevant way, as well as participate in teens' natural affinity for relationship marketing," she added.

"Debi Fine is a recognized business leader and an innovative brand builder, with an acute understanding of how to reach women," Ms. Jung said. "Her outstanding track-record in creating and positioning brands will be a critical ingredient in helping Avon to reach a new customer segment and leverage the strength of Avon's direct-to-consumer relationships," she said.

"Debi is also an experienced general manager and profit-oriented executive, having generated record profits while serving as vice president and publisher of Glamour Magazine. We are delighted to have her lead this dynamic new business opportunity," Ms. Jung said.

Ms. Fine is one of the most prominent marketing and publishing executives in the U.S. From 1994 to 2001, she served in various senior executive positions at Conde Nast Publications, a billion-dollar, premier publisher of magazines worldwide, including industry leaders such as Glamour, Bride's, Vanity Fair, Vogue, Architectural Digest and others.

Most recently, Ms. Fine was vice president and publisher of Glamour Magazine from 1999-2001. From 1996 to 1999, she was publisher of Bride's Magazine. Before that, she was associate publisher (1995-1996) and advertising director (1994-1995) of Glamour Magazine.

Prior to these positions, Ms. Fine held a variety of senior management roles at The New York Times Company (1991-1994), Fame Magazine (1990-1991) and Murdoch Magazines (1988-1990). She began her career at Conde Nast Publications in 1981.

Ms. Fine also serves on the board of directors of Cosmetic Executive Women, the leading beauty industry professional association. She has been recognized often by the business community for her accomplishments, having been named by Advertising Age as a "Woman To Watch," as a "Top Media Player" by the Media Industry Newsletter, and by USA Today as one of the "Top Ten Women In Publishing."

Avon is the world's leading direct seller of beauty and related products, with $5.7 billion in annual revenues. Avon markets to women in 139 countries through 3.4 million independent sales representatives. Avon product lines include such recognizable brands as Anew, Avon Color, Skin-So-Soft, Advance Techniques Hair Care, beComing and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel. More information about Avon and its products can be found on the company's award-winning web site http://www.avon.com/.

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SOURCE: Avon Products, Inc.

Contact: Media - Victor Beaudet, +1-212-282-5344, or Brian Martin,
+1-212-282-5103, or Investors - Carol Murray-Negron or Renee Johansen,
+1-212-282-5320, all of Avon Products, Inc.

Website: http://www.avon.com/

Company News On-Call: http://www.prnewswire.com/comp/079575.html

 
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