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Tackling Breast Cancer Globally: Nearly 40 Countries to Participate in Breast Cancer Events Followed by International Breast Cancer Symposium and Seminars in New York City

Global grassroots events, followed by a New York-based scientific symposium featuring international experts and specialists, and a global educational program mark the Avon Foundation's 50th Anniversary

PRNewswire
NEW YORK
Sep 28, 2005

Next month the world will unite to fight breast cancer in a chain of events linking countries together in shared commitment, brought together by the Avon Foundation as it marks its 50th anniversary focused on a mission to improve the lives of women. The month's activities, which will drive the global dialogue on breast cancer, include:

  * The first-ever Walk Around the World for Breast Cancer (throughout
    October) -- A series of breast cancer fundraising and awareness events
    in nearly 40 countries across five continents, from Mexico City to the
    Great Wall of China.  At the conclusion of selected events, a breast
    cancer survivor will travel to another country, participate in its event
    and pass the "Global Connection Ribbon" in a sign of solidarity,
    supported by sponsor Novartis Oncology.  As the series nears completion,
    several of the participating survivors will come to New York to be
    honored at the Avon Foundation 50th Anniversary Awards Celebration.
    Getty Images has donated its services and will photograph many of the
    events across the globe.  Participating Walk Around the World for Breast
    Cancer countries include:  Argentina, Australia, Bolivia, Brazil,
    Bulgaria, Canada, Chile, China, Czech Republic, Ecuador, Estonia,
    France, Germany, Greece, Hungary, Ireland, Italy, Japan, Mexico, New
    Zealand, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania,
    Russia, Serbia, Slovakia, S. Korea, Spain, Taiwan, Turkey, Ukraine,
    United Kingdom, United States and Venezuela.

The Walk Around the World for Breast Cancer kicks off with the Avon Walk for Breast Cancer New York on October 1-2 (described below).

  * Breast Cancer 2005: From Discovery to Delivery (October 24) -- One of
    the first scientific symposiums to delve into the global fight against
    breast cancer, focused on research and access to care.  International
    experts will address both the latest breast cancer research and how to
    ensure access to these breakthroughs to the medically underserved.
    Attendees will include over 200 doctors, clinicians, scientists and
    breast cancer experts from around the world discussing the medical,
    social and economic issues faced by individuals battling breast cancer.
    The symposium chair is Dr. Paul Goss, Director of Breast Cancer Programs
    at the Massachusetts General Hospital.  Dr. Valerie Beral of University
    of Oxford (researcher on the "One Million Woman Study" in the UK) will
    address breast cancer epidemiology worldwide. Additional topics include:
    state of endocrine therapy for breast cancer; current chemotherapy
    treatment; emerging targeted therapies; risk assessment, screening,
    treatment, compliance and delivery of care in underserved breast cancer
    populations; and the challenges healthcare systems face in delivering
    state-of-the-art treatments for all.

  * Avon Foundation-American Cancer Society University (October 24-29) --
    Participants from 12 countries will come together in New York for a
    unique five-day program to learn how to ease the global burden of breast
    cancer by strengthening the capacity of their organizations.  Critical
    topics addressed will include Needs Assessment, Program Planning,
    Advocacy, Grants Management, Prevention and Detection, Patient Services,
    Fundraising/Sponsorship and more. Attendees include representatives of
    Cancer League Programs and Avon global breast cancer programs from
    Argentina, Australia, Brazil, China, Hungary, Japan, Mexico,
    Philippines, Poland, Russia, Spain and Venezuela.

  * Avon Walk for Breast Cancer New York (October 1-2) -- The Avon
    Foundation 50th Anniversary and Breast Cancer Awareness Month kick off
    with the Avon Walk for Breast Cancer New York, a 39.3-mile trek through
    the Big Apple.  Over 2,600 participants from all 50 states and outside
    the US will walk a marathon on Saturday, October 1, camp out on
    Randall's Island overnight, and walk another half marathon on Sunday,
    October 2.  At the conclusion of the Avon Walk New York, a breast cancer
    survivor who wore the special Global Connection Ribbon throughout the
    event will head to Brazil to pass the ribbon on to a survivor in that
    country, linking the global community of breast cancer survivors with a
    tangible sign of solidarity and support.

  * Avon Foundation 50th Anniversary Awards Celebration -- Hosted by Andrea
    Jung, Chairman and CEO of Avon Products, and Kathleen Walas, President
    of the Avon Foundation, this awards dinner will honor leaders in the
    domestic violence and breast cancer causes, as well as a group of breast
    cancer survivors from the Walk Around the World For Breast Cancer.  Over
    1,000 guests will attend the Awards Celebration held at the Museum of
    Natural History in New York.

In many nations, breast cancer still carries a powerful stigma. In some countries, women will not publicly admit they have faced breast cancer and in other countries mammography is virtually unknown. Although progress has been made, breast cancer continues to be a leading cause of death for women; in the US alone, there is a new diagnosis of breast cancer every three minutes and a life lost every 14 minutes.

The Avon Foundation programs are meant to expand the global dialogue on breast cancer among individuals and experts, and to help provide access to knowledge and programs among all.

About the Avon Foundation

The Avon Foundation was founded October 21, 1955, and has been committed to improving the lives of women and their families ever since. In 1992 the Avon Breast Cancer Crusade was launched to focus on the issue of breast cancer. Through 2004, Avon breast cancer programs in some 50 countries have raised and awarded more than $350 million for access to care and finding a cure for breast cancer, with a focus on the medically underserved and millions more have been raised this year. As the Avon Foundation honors 50 years, it focuses on breast cancer and domestic violence. Breast cancer funding is awarded for five areas: awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. Beneficiaries range from leading cancer centers to community-based non-profit breast health programs, creating a powerful international network of research, medical, social service and community-based organizations.

SOURCE: Avon Foundation

CONTACT: Allyson Laughlin, of Laughlin Strategy Group, cell:
+1-310-779-9855, office: +1-310-975-5000, travel/phone email:
allysonlaughlin@yahoo.com, office: allyson@youngnsavvy.com; or Susan Heaney,
of Avon Foundation, cell: +1-917-209-9518, office: +1-212-282-5668,
Susan.Heaney@avonfoundation.org

Web site: http://www.avoncompany.com/women/index.html

Company News On-Call: http://www.prnewswire.com/comp/079575.html

 
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Contacts
For Corporate Communications:
Joyelle Rowe
Associate
Corporate Communications
+1(914) 935-1884
joyelle.rowe@avon.com

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