Avon Teams Up With Super Stars Venus and Serena Williams
Dec 15, 2000
Avon Products, Inc. (NYSE: AVP) today announced that it has signed world-famous tennis champions, Venus Williams and Serena Williams, to an exclusive three-year global advertising and promotional agreement. Financial terms were not disclosed.
Under the agreement, the Williams sisters will appear in television and print advertising in connection with Avon's "Let's Talk" advertising campaign, which launched earlier this year.
The new television advertising utilizing Venus and Serena will launch nationally in the United States in the first quarter of 2001. Creative imagery will be made available to Avon's global markets for use in brochures, collateral materials, public relations materials, Internet, and events.
The Williams sisters also will appear as spokespersons for Avon and its products, be featured on Avon-owned websites, and make personal appearances at Avon-sponsored events such as the company's annual National Representative Convention. In addition, they will be involved with the launch of Avon Wellness, the company's new global line of women's health and well-being products including vitamins and nutritional supplements.
"Venus and Serena are wonderful role models for young women all over the world," said Janice Spector, vice president of advertising for Avon. "Their winning spirit and dedication to being their best is a perfect fit with Avon's heritage of empowering women to strive for their own goals and aspirations. And their close personal relationship is at the very essence of Avon's "Let's Talk" campaign, which celebrates the relationships women value in their lives."
"This is a wonderful opportunity for Serena and me to partner with Avon in their efforts to communicate to women the importance of achieving their goals and taking care of their health," said Venus Williams.
"Venus and I are very excited to be associated with a company like Avon that's trusted by women all over the world and that plays such an important role in their lives," Serena Williams said.
The Williams sisters are world-class athletes who have risen to the very pinnacle of professional tennis. Venus Williams, 20, is the 2000 Wimbledon and U.S. Open Singles Champion. She won gold medals at the 2000 Olympics in Sydney in both singles and doubles (partnering with her sister, Serena.) In addition to winning the Olympic gold medal in doubles, Serena Williams, age 19, is also the 1999 U.S. Open Singles Champion. To date, they have won 13 Grand Slam titles, including three together in women's doubles. Venus also was named Sports Illustrated's Sportswoman of the Year for 2000. She is ranked No. 3 in the world and this year, Serena reached a career-high ranking of No. 4 in the world.
Both Venus and Serena are studying fashion and design at the Art Institute of Ft. Lauderdale.
This partnership with Avon was negotiated by the Williams' agent, IMG.
Avon is the world's leading direct seller of beauty and related products, with $5.3 billion in annual revenues. Avon markets to women in 137 countries through three million independent sales representatives. Avon product lines include such recognizable brands as Anew, Skin-So-Soft, Avon Color, Far Away, Rare Gold, Perceive, and Avon Skin Care. Avon also markets an extensive line of fashion jewelry, apparel, gifts and collectibles. More information about Avon and its products can be found on the company's award-winning website http://www.avon.com/
SOURCE: Avon Products, Inc.
Contact: Media - Laura J. Castellano, 212-282-5345, or Investors - Carol
Murray-Negron or Renee Johansen, 212-282-5320, all of Avon Products, Inc.; or
Linda Dozoretz, of Linda Dozoretz Communications, for IMG, 323-656-4499
Company News On-Call: http://www.prnewswire.com/comp/079575.html or fax,
800-758-5804, ext. 079575
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