Avon Releases New Global Research For International Women's Day: The 2007 Avon Worldwide Women's Poll and worldwide Women's Empowerment Index - the First Index of its Kind
Key Findings Include: Developing Countries Very Optimistic with Future Women Least Satisfied on Prospects from Education and Career Women Optimistic that a Woman Will Lead their Nation in 10 Years
Mar 7, 2007
Avon Products, Inc. today released findings from its 2007 Avon Worldwide Women's Poll at the United Nations. During the inaugural Global Summit for a Better Tomorrow, presented by the Virtue Foundation in partnership with Avon, Avon Chairman and CEO Andrea Jung presented the findings to a gathering of the foremost voices on the concerns facing women in the world today. In conjunction with International Women's Day, the 16-country poll of 8,000 women measures life satisfaction and empowerment, and is unprecedented in its scope, size and focus.
The 2007 Avon Worldwide Women's Poll and Empowerment Index illustrates vivid differences and common goals in women's reported sense of empowerment across the world and point to opportunities for women's future progress. The full report will be available on March 8, 2007 on http://www.avon.com/.
Key Learnings From Women Across The World * The 2007 Avon Worldwide Women's Empowerment Index analyzed women's perceptions about six dimensions of their lives, yielding a single, worldwide empowerment score of 64, from a scale of 0 to 100, indicating women are two-thirds of the way towards feelings of full empowerment. Among developed nations, the index is 70; among developing nations, 61. * Worldwide, Women Convey Optimism, Tremendous Satisfaction About The Most Personal Aspects Of Their Lives: - Worldwide, women report the greatest satisfaction from those aspects of life that are the most personal: control over one's own life (92% very/somewhat satisfied), decisions about one's religious or spiritual life (89% very/somewhat satisfied), and attention and ability to give care to one's family (88% very/somewhat satisfied). - Across these developed and developing countries, strong majorities of women believe that their future is bright. Over six in ten women believe a woman will be the head of state in their countries ten years from today. - And of note, in places where challenges are perceived as the greatest, women from developing countries feel more optimistic about a brighter future than women in developed countries. About two-thirds of women from developing countries say young women ten years from now will have a better life than young women of today, almost double what women from developed countries believe. * In Schools and in the Labor Market, There Is Critical Progress Still To Be Made: - Women in developing countries are greatly unsatisfied with their educational opportunities. As a known, critical pathway to future successes and greater empowerment, educational opportunities rank last in satisfaction for women in these countries. - In terms of work and career, only about 4 in 10 women are satisfied with the opportunity to get a paid job and pursue the career of their choice. Further, the gap between women's satisfaction in developed (52%) and developing (33%) nations is pronounced: 19 percentage points.
The 2007 Avon Worldwide Women's Poll asked women about their satisfaction on thirty-four aspects of their lives and sense of empowerment. These aspects span six dimensions: (1) family decision-making and support, (2) social and civic participation, (3) financial independence, (4) health and safety, (5) educational opportunity, and (6) work and career opportunity. Together, these capture the concept of empowerment through the fulfillment of basic needs, having and realizing opportunities, and enjoying equality and independence.
Derived from the Poll, the 2007 Avon Worldwide Women's Index is computed by taking the average of the six dimension indices. The Index yields a single number that captures women's perceptions of empowerment worldwide.
Country Specific Findings: The United States * In the United States, the Index rankings across the six dimensions demonstrate that women feel the most empowered by their social and civic participation -- a finding consistent with women in developed countries as a whole. For U.S. women, financial independence ranked second; followed by personal health and safety, and family decision-making and support. Educational opportunities, and work and career opportunities were the dimensions where women felt the least satisfied.
"We know, and celebrate, that women across the world continue to enjoy increasing freedoms and success," said Andrea Jung, Avon's chairman and chief executive officer. "From economic empowerment to desires to improve their education, personal safety, and health, in this research we hear women from across the world expressing hope for a better tomorrow. We are especially encouraged to hear the strongest optimism come from women whose countries have the farthest to go."
"At Avon, we remain committed to elevating women's empowerment in their families, in their communities, and across their countries. Women's advancement is contingent upon all of these dimensions of empowerment," Jung added. "From this new Index, we also have a roadmap. We can see and measure that the biggest unrealized opportunities for women worldwide are in their work, career, and educational opportunities."
"Never before have we been able to listen to the voices of so many women worldwide in one study, so focused on their lives, their futures, and what's important to them," said Xiaoyan Zhao, Senior Vice-President and Global Director of GfK Roper Public Affairs. "These findings are critical to our continued understanding and improvement of the lives of women across the globe."
About The Research
The 2007 Avon Worldwide Women's Poll and Empowerment Index was conducted by GfK Roper Public Affairs headquartered in New York City, USA, working with its in-country affiliates and partners. The Chinese survey data was courtesy of Horizon Research and Consulting in China.
Representative samples of the non-rural population of each country were used. In each country, about 500 women age 18+ were interviewed for the study. In Brazil, Mexico, Venezuela, China, India, Philippines, Egypt, South Africa, and Turkey, in-home in-person random-route methods were used; in the United States, United Kingdom, Germany, Italy, Poland, Russia, and Japan, RDD (Random Digit Dialing) telephone interviewing methods were used. Interviews occurred between January 12 and January 29, 2007. Each country's data was weighted by age and education to accurately reflect the distribution of the represented population.
For the total sample of 8,000 women, sampling error is plus/minus 1.1%. For analyses, drawn from World Bank methodology, "Developed Countries" include the United States, United Kingdom, Germany, Italy, and Japan; "Developing Countries" include Poland, Russia, Brazil, Mexico, Venezuela, China, India, Philippines, Egypt, South Africa, and Turkey. For the "Developed Country" sample size of 2,500, the sampling error is 1.9% and for the "Developing Country" sample size of 5,500, the sampling error is 1.4%.
More information about the 2007 Avon Worldwide Women's Poll and Empowerment Index will be available at http://www.avon.com/ on March 8.
About Avon Products, Inc.
Avon, the company for women, is a leading global beauty company, with over $8 billion in annual revenue. As the world's largest direct seller, Avon markets to women in well over 100 countries through over five million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques, Avon Naturals, Mark, and Avon Wellness. Learn more about Avon and its products at http://www.avoncompany.com/.
SOURCE: Avon Products, Inc.
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