Corporate Press Releases

Avon Teams Up With Derek Jeter to Introduce a Signature Men's Fragrance

Jul 31, 2006

Avon Products, Inc. (NYSE: AVP) today announced it has partnered with New York Yankees shortstop Derek Jeter to create a signature men's fragrance called Driven, reflecting the unique personality of one of the most driven men in America. The first in a series of men's grooming products bearing Jeter's name, the fragrance will go on sale in November 2006 in the United States, Puerto Rico and Canada.

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The rollout of the fragrance will be supported by a national print advertising campaign, and an outdoor advertising campaign in the New York City area. Jeter will also appear in the company's brochure, which is distributed through Avon Representatives to over 15 million customers bi-weekly, as well as Avon's men's catalog, which is distributed quarterly to 11 million customers.

"We are thrilled to be partnering with Derek Jeter -- a man whose career and community accomplishments make him an outstanding fit for the brand. This partnership will truly take our men's business to the next level," said Liz Smith, Executive Vice President and President, North America and Global Marketing for Avon Products, Inc. "We have a shared commitment to giving back to society and improving the lives of others. We're so impressed with Derek's personal dedication to his Turn 2 Foundation which motivates young people to choose healthy lifestyles, and we look forward to working with them."

"I'm excited to be working with Avon," said Jeter. "It's a strong, dynamic company with an excellent reputation for corporate philanthropy through their Avon Foundation. And professionally speaking, I was attracted by the opportunity to be so heavily involved in the development of the fragrance, and not just the name on the bottle. On every level, it just felt right."

A two-time Gold Glove Award recipient and a seven-time All-Star, Jeter has truly demonstrated impressive statistics on the field. Off the field, he has been working closely with Avon, dedicating the same passion and commitment to "hitting a home run" in the men's fragrance industry. His commitment to success and perfection will be evident in Driven.

"I have been very involved with creating this fragrance -- everything from the blend of scents to the design of the bottle and logo," Jeter says. "I did have some help, however. Because women buy a large percentage of the men's grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project. I wanted to make sure the final product was something men would like to wear -- and that women would want them to wear."

The fragrance, a Fresh Fougere, is a blend of chilled grapefruit, clean oak moss and spice. It will be housed in a sleek blue bottle with a silver cap, which will feature the fragrance name.

The fragrance will be offered by Avon's 500,000 sales representatives in the United States, Puerto Rico and Canada, as well as through the company's web site,

About Avon

Avon, the company for women, is a leading global beauty company, with over $8 billion in annual revenue. As the world's largest direct seller, Avon markets to women in well over 100 countries through over five million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques, Avon Naturals, Mark, and Avon Wellness. Learn more about Avon and its products at

About the Avon Foundation

The Avon Foundation, a 501(c)(3) public charity, was founded in 1955 with a mission to improve the lives of women, and with support from Avon Products, has raised and donated more than $450 million worldwide since its inception. Today it supports programs that provide access to care and research for breast cancer, works to end domestic violence, and provides assistance in times of national and global disasters and emergencies. More information about the Avon Foundation can be found on

About the Turn 2 Foundation

Derek Jeter established the Turn 2 Foundation in 1996. The name "Turn 2" is symbolic of the dramatic double plays made by infielders during a game. It also represents Derek's wish for young people to be able to "turn to" his Foundation for guidance to avoid drugs and alcohol, and promote healthy lifestyles. Turn 2 rewards the positive behavior of children -- especially those demonstrating academic achievement and leadership -- with support from sponsors, partners and the Turn 2 staff.

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SOURCE: Avon Products, Inc.

CONTACT: Debbie Coffey, Avon Products, Inc., +1-212-282-5660

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