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Avon Sales Representatives Nationwide Rally to Kiss Goodbye to Breast Cancer;

US Avon Representatives Support Global Campaign to Raise Funds and Awareness for Breast Cancer

PRNewswire-FirstCall
NEW YORK
Sep 12, 2002

Avon Sales Representatives across the US will be calling from late September through October to help save lives, joining forces with fellow Representatives in nearly 50 countries worldwide who are supporting the fight against breast cancer.

The program is the Avon Kiss Goodbye to Breast Cancer global campaign, which includes numerous unique activities to raise funds and awareness for the Avon Breast Cancer Crusade. The mission of the Avon Crusade, which was launched in the US in 1993, is to support access to care and finding a cure for breast cancer, with funds awarded to medical research, clinical care, support services, education and early detection programs. Avon Representatives will participate in a number of fundraising events throughout the coming months to benefit this cause.

Foremost among the fundraisers is the sale of the Avon Kiss Goodbye to Breast Cancer Lipstick Collection, featuring the best-selling Avon Brilliant Moisture Lipcolor formulation packaged in a special limited edition pearlized pink case with silver accents that will be available through December. The six shades of the collection have been named to capture the spirit of the Avon Crusade and the thousands of women behind it: Brave Brocade, Cherub Cheer, Courageous Coral, Crusade Rose, Determined Red and Spice of Life. Each Kiss Goodbye to Breast Cancer Lipstick is priced at just $4.00 and a portion of proceeds will support the Avon Breast Cancer Crusade. Every lipstick sold comes with the Avon Crusade Guide to Better Breast Health, which provides vital information on breast cancer, early detection, medical and support resources and a glossary of terms.

Unique to this year's Avon Crusade efforts is a special partnership with national retailer Charming Shoppes to add extra firepower to the lifesaving fundraising efforts. On Saturday, September 21, some 2,000 Charming Shoppes stores across the US, which include Lane Bryant, Fashion Bug and Catherine's, will generously open their doors to Avon Representatives to sell the Kiss Goodbye to Breast Cancer Lipsticks in the stores. In the weeks prior to the selling date, the Charming Shoppes stores have promoted the event to their customers to alert them to this special opportunity to support the breast cancer cause.

An important part of the success of the Avon Crusade in the US is the enthusiasm and support of the company's 550,000 Sales Representatives. In the US, in addition to selling the Kiss Goodbye to Breast Cancer lipsticks this fall, dedicated Representatives are holding local fundraisers to benefit the cause. From hosting fashion shows and luncheons to pancake breakfasts and "kissing walls," Avon Representatives have banded together to help Kiss Goodbye to Breast Cancer. In addition, earlier in the year Avon Representatives sold the fundraising Avon Heart of the Crusade pink ribbon pin, which is still available at $3.00 to raise additional funds for the cause.

To support these efforts, contact your local Avon Sales Representative, call 1-800-FOR-AVON or log onto the Avon Breast Cancer Crusade website at http://www.avoncrusade.com/, which also offers the Guide to Better Breast Health in a free, printable version. The Kiss Goodbye to Breast Cancer events kick off in mid-September and continue through October, National Breast Cancer Awareness Month. The lipsticks will be available September through December.

Avon is the world's leading direct seller of beauty and related products, with approximately $6.0 billion in annual revenues. For more than a century Avon has provided women with economic opportunity, and the company currently markets to women in 143 countries through 3.5 million independent sales Representatives. Product lines include such recognizable brands as Anew, Skin- So-Soft, Advance Techniques Hair Care, beComing and Avon Wellness. The company also markets an extensive line of fashion jewelry, apparel, gifts and collectibles. Avon is committed to women's health and empowerment through the Avon Foundation as well as the Avon Breast Cancer Crusade, which has raised more than $235 million worldwide from 1992 through mid-year 2002. More information on Avon and its products and programs can be found on the company's website http://www.avon.com/.

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SOURCE: Avon Products, Inc.

CONTACT: Jennifer Acord of Avon Products, Inc., +1-212-282-5667, or
Avon.Public.Relations@avon.com

Web site: http://www.avon.com/
http://www.avoncrusade.com/

Company News On-Call: http://www.prnewswire.com/comp/079575.html

 
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