Corporate Press Releases

Avon Celebrates 125th Anniversary with $60,000 U.K. Charity Grant

5,000 Avon Representatives join Avon global CEO Andrea Jung, Karren Brady and Women’s Aid to celebrate 125 years of empowering women

Mar 29, 2011

BIRMINGHAM, U.K. – March 29, 2011 – Over 5,000 Independent Avon Representatives joined Avon Chairman and CEO Andrea Jung at a concert in Birmingham to mark the beauty giant’s 125th anniversary.  Today’s event saw the year-long “Avon Believe World Tour” make a landmark stop in the U.K.  The occasion, a celebration of 125 years of empowering women through financial freedom, saw Jung followed on stage by Avon mentor and leading business woman, Karren Brady.

Jung, now one of the world’s longest-serving female CEOs, presented Nicola Harwin, head of domestic violence charity, Women’s Aid, with a check for $60,000 to continue its work to help support victims of domestic violence.  The donation was part of the new $2 million Avon Global Believe Fund and will be used to help safeguard over 500 Women’s Aid local services around the U.K. To date, Avon has raised more than $30 million in more than 50 countries to help end violence against women.

Avon Chairman and CEO Andrea Jung said, “As the company for women, Avon has an obligation and responsibility to play a leadership role in helping to improve the lives of women around the world, and we believe we can make a difference. Avon was founded in 1886, and has been inspiring and helping to financially empower women for 125 years. Today, Avon is the largest engine of economic opportunity for women on earth, serving more than 6.5 million Avon Representatives in over 100 countries.”

Business mentor to Avon’s army of self-employed Representatives, Karren Brady was cheered onto the stage. She commented, “As a businesswoman and a mother, it’s impressive to see so many ambitious women come together in celebration of the achievements of women around the world. Avon has been championing women in business for 125 years, providing them with a flexible and scalable earnings opportunity before they could even vote.  I’m proud to be sharing this landmark anniversary with the Avon Representatives.”

Today, Avon Representatives start up their own direct selling enterprises with an initial investment of just £15, and can turn over anything from hundreds to millions of pounds a year. Some of the most successful Representatives were recognised for their achievements in business on stage at today’s event, including Rebekah Testar whose business turned over around £5.5 million over the past year.

Rebekah is an Avon Sales Leader – which means she is responsible for recruiting and managing her own team of Avon Representatives – and has a team of 1,900. She said, “It’s fantastic to come here and meet other women who, like me, are running their own Avon business, boosting family finances and having fun doing it. Being self-employed and setting my own working hours has always been the ideal solution for me. Through hard work and determination I’ve been able to build a really successful enterprise at the same time as looking after my children.”

Nicola Harwin, CEO, Women’s Aid, added, “I’m delighted to accept this tremendous $60,000 donation from Avon on behalf of Women’s Aid and the many thousands of women and children all over the country who will benefit from it.  Together we are speaking out against domestic violence – using Avon’s unique women’s network – to help women escape abuse.  By acting now for those women and children currently experiencing abuse, we can help them achieve a future free from violence.” 

Throughout 2011, around 125,000 Avon Representatives are expected to participate in the Avon Believe World Tour as it makes stops in Istanbul, New York, Chicago, Atlanta, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg.

For more information please call or email:

Caroline Lay
Rain Communications UK    Rosie Johnson
Avon Cosmetics
Tel: 0207 828 0118    Tel: 01604 617 215
E-mail:    E-mail:

Notes to Editors:

About Avon
This year, Avon Products, Inc. celebrates 125 years of empowering women around the globe.

As the world's leading direct seller of beauty and related products, Avon now operates in over 100 countries with over $10 billion in annual revenues. More than 6.5 million independent sales Representatives take advantage of Avon’s earnings opportunity to gain financial empowerment.

Avon now reaches one in three women in the U.K., with six million women seeing an Avon brochure every three weeks. In 2010, "Avon Connects" launched in the U.K., offering independent Avon Representatives and customers the opportunity to connect through a unique, online, social media platform.

Avon Products
Avon provides innovative, quality products to customers at competitive prices.

Product lines include Avon make-up, Avon fragrance, ANEW skincare, Skin-So-Soft and Advance Techniques. Avon also sells an extensive range of wellbeing products, jewellery, lingerie, accessories and gifts. 

Avon products can be purchased online at or through an Independent Avon Representative by calling 0333 2345678 or visiting

Avon Philanthropy
As the company for women, Avon is committed to supporting the causes that matter most to women – breast cancer and domestic violence. Avon has raised over $800 million to date as the world’s largest supporter of women’s causes.

In 1992, Avon UK launched its Breast Cancer Crusade which has so far raised over £15 million for charities including Breakthrough Breast Cancer, Macmillan Cancer Support and Crazy Hats Breast Cancer Appeal.

Avon UK has also donated over £400,000 to its domestic violence charity partners Refuge, Women’s Aid and UNIFEM, to help end violence against women.

More information about Avon UK can be found at Visit Avon UK’s Twitter at and Facebook page at

Contact the Avon UK press office on 

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