Corporate Press Releases

Debuting Ideal Flawless Invisible Coverage Foundation from AVON

Perfect Coverage... from all Angles!

Aug 1, 2011

The Breakthrough: A new perfect coverage foundation that defies detection from every angle.

The Inspiration: You want people to notice you… not your foundation.  That’s why Avon developed new Ideal Flawless Invisible Coverage Foundation.  This revolutionary liquid foundation provides perfect coverage, so you look and feel flawless from every angle.
The Technology: 
Over four years in the making – Avon’s patent-pending InvisiBlend Technology used skin-matching pigments of various shapes to create a breathable network of undetectable coverage. It’s incredibly lightweight for a 100% natural look and feel!

The Product: The Ideal Flawless Invisible Coverage Liquid Foundation is designed for a woman who wants full coverage but also a beautifully natural look. The liquid foundation provides a woman with:
o    100% natural look and feel
o    100% flawless coverage
o    SPF 15

The Results: Ideal Flawless Invisible Coverage Foundation hides flaws while allowing skin’s natural radiance to show through. 

From the Expert:  “Ideal Flawless Invisible Coverage Foundation looks natural and also feels natural to the touch,” says Paul Innis, Avon Celebrity Makeup Artist. “I helped develop these shades for all different skin tones so women all over the world can experience the beauty of Ideal Flawless Invisible Coverage Foundation!”

SHADES: Light Ivory, Light Beige, Nude, Natural Beige, Creamy Natural, Sand Beige, Cream Beige, Medium Beige, Pure Beige, Natural Tan, Soft Honey, Caramel, Nutmeg, Sable, Earth*, Dark Cocoa*, Rich Espresso*
*Does not contain SPF


August 2011

WHERE TO BUY:  Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit

Lauren Donner                            Katie Sann
Tractenberg & Co.                      Avon Products, Inc.
212.929.7979                             212.282.7369

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