Press Releases

Introducing Supershock MAX Mascara

Avon’s Big, Bold Lash Look

Sep 1, 2011

The Breakthrough: A new plumping complex and ingenious brush for up to 15x the volume.

The Concept:
In the quest for unstoppably bold, daring, volumized lashes, Avon brings you Supershock MAX Mascara: extreme volume for maximum impact. Developed with weightless volume, the innovative formula and breakthrough brush deliver Avon’s potent lash boost. Supershock MAX Mascara creates a fabulous fringe of fuller, fatter lashes for statement-making eyes.
The Technology:
Avon’s high-tech volumizing formula contains a Plumping Complex and feature light-as-air fibers for weightless volume and full-bodied lashes. The formula expands the look of each lash from root to tip, maximizing the impact of every lash. Fibers wrap lashes in no-limit volume. Avon’s LashBoost brush is designed with a helix pattern to load lashes with mascara while bristles comb through.

The Results: No clumps, does not smudge or flake—just up to 15X volume for lashes plumped to the extreme. 

Black, Black/Brown, Brown

PRICE: $9.00

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit

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