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Christy Turlington Burns Named Spokeswoman for "Step Into Sexy," A New Fragrance from Avon

Oct 26, 2011

The Scent: For the woman who aspires to be her most sensual self.
 
The Face:
Effortlessly beautiful and subtly sexy, model and activist Christy Turlington Burns is the glamorous face of the Step Into Sexy… fragrance. With her timeless look and classic appeal, Christy Turlington Burns embodies the transformative allure of the new fragrance. A dedicated advocate for women’s health, Turlington Burns shares Avon’s values and longstanding commitment to improving the lives of women on a global level.
 
The Insight:
“When you think sensual and sophisticated, you think Christy Turlington Burns,” says Jeri Finard, Senior Vice President and Global Brand President, Avon products, Inc. “Her timeless beauty is the perfect complement to Step Into Sexy…Like Avon, Christy is about more than surface beauty: She works tirelessly to advance the cause of woman worldwide—a passion that really resonates with us.”

“I really love this sensual fragrance, it makes me feel feminine and confident, just like slipping into a pair of beautiful high heels,” says Turlington Burns.

“When you think sensual and sophisticated, you think Christy Turlington Burns,” says Jeri Finard, Senior Vice President and Global Brand President, Avon Products, Inc. “Her timeless beauty is the perfect complement to Slip Into…. Like Avon, Christy is about more than surface beauty: She works tirelessly to advance the cause of women worldwide—a passion that really resonates with us.”

The Notes:

  • Top Notes: The seductive scent opens with alluring, elegant notes of black raspberry, mingled with delicate spring freesia flower and a whisper of fresh, crisp, violet leaf.
  • Mid Notes: A deeper, more sensual heart reveals warm rosewood and velvety ultra violet blended with a flutter of exotic butterfly orchid.
  • Base Notes: Transformative notes of creamy cashmeran, sueded orris and golden ambers, unveil a sophisticated, long lasting base.

The Bottle: Inspired by the feminine curve of a woman’s calf as she slips into a pair of high heels, the bottle’s base is reminiscent of a kitten heel.

Ancillary Products:
Step Into Sexy Eau de Parfum available September 2011 (1.7 fl oz) for $28.00
Step Into Sexy Body Polish available December 2011 (7.61 fl oz) for $14.00
Step Into Sexy Shower Gel available January 2012 (6.76 fl oz) for $12.00
Step Into Sexy Body Lotion available x 2012 (6.7 fl oz) for $12.00
Step Into Sexy Rollette available x 2012 (0.2366 fl oz) for $12.00

Christy Turlington Burns is one of the latest celebrity partners to join the Avon family. Avon’s other partners include Fergie, Reese Witherspoon, Patrick Dempsey, Courteney Cox, Salma Hayek, U by Ungaro, Herve Leger and Christian Lacroix.

About Avon
Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.2 million independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avon.com.

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Contact:        Claudia Shaum
                       Avon Products, Inc.
                       212.282.8195

 
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