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Color Cosmetics
Ultra Color Indulgence Lipstick

Smoother, hydrated lips in a flash with this revolutionary, wax-free lipstick.

SuperExtend Winged Out Mascara

Let your lashes take flight.

Big & Daring Mascara

For a creamy, smooth, buildable lash experience.

Ultra Color Bold Lipstick

Avon's boldest lipstick yet.

AeroVolume Mascara

Lashes get all of the volume, none of the weight

Ultra Color Absolute Lipstick
Ultra Color Absolute Lipstick

Pampers lips with six beauty boosters

Ultra Color Lipstick

Vivid colors that stay true with Ultra Color Technology and self-renewing pigments.

Ultra Color Lip Crayon

Formulated with Ultra Color Technology, shea butter and Vitamin E, Avon’s Ultra Color Lip Crayons reveal shimmery lip perfection

Ultra Glazewear Lip Gloss

Glides on with a visible, brilliant shine of rich color thanks to Ultra Color Technology and self-renewing pigments.

True Color Eyeshadow Quad

Avon’s essential shadow collection is reformulated with Ultra Color Technology for rich, saturated color. Includes numbered shades for Avon’s easiest expert eye looks ever.

Avon's Mega Effects Mascara: A Completely New Approach to Mascara Application

Avon delivers game-changing innovation with Mega Effects Mascara.

Totally Kissable Lipstick

Pucker Up With Luxe, Hydrating Hues

Super Drama Mascara

One sweep to get sultry, long lashes

Avon Glow Collection

Get your glow on and show it all year round!

NAILWEAR PRO+ Collection

12 days of lasting color. Increases nail strength by 80% and leaves a high-shine finish.

Super Extend Extreme Mascara

Stand back, extreme length ahead.

Shine Attract

The world’s first lavish lip color wrapped in a glistening clear gel.

Ideal Flawless Collection

Defies detection from every angle.

Smooth Minerals Collection

See your skin in the natural glow of pure minerals.

SuperExtend Mascara

Taking lashes to extreme lengths, creating the look of lash extensions.

SuperSHOCK Max Mascara

For up to 15X the volume.

Glimmersticks Diamonds Eye Liner

Dramatic definition for dazzling eye effects.


The magic of having it all.

Be Blushed Cheek Color

A twist-up blush stick that instantly imparts a natural flush.

Avon Global Women's Survey
Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.