Digital Library

SuperExtend Winged Out Mascara

Let your lashes take flight.

Avon Introduces SuperExtend Winged Out Mascara

Feb 5, 2015

Discover the Winged Out Effect and let your lashes take flight! Get longer, fuller, fluttery lashes instantly from Avon’s SuperExtend Winged Out Mascara. Avon’s breakthrough brush and lengthening formula let lash edges soar. Effortlessly simple, positively dramatic giving you lashes that are instantly winged out and fuller.

The Mascara

SuperExtend Winged Out Mascara’s unique formula contains raven-black fringe fibers that encapsulate each lash like a cocoon, for lashes that instantly look longer and darker. Available in three shades, the mascara never clumps or flakes, leaving you with smoother, dramatic lashes.

The Brush

Precision tapered brush with 100s of bristles captures every lash. Wrapped in raven black lengthening fibers, lashes soar up and out for an instantly winged out look.

Shades: Blackest Black, Black, Black/ Brown

Price: $8

Available: mid-February 2015

Where To Buy: Visit (U.S.) to locate an Avon Representative or to shop online.


For more information, please contact:

Lauren Donner, Tractenberg & Co. 212-929-7979,
Elizabeth Bergman, Avon Products, Inc. 212-282-8197,

Avon Global Women's Survey
Avon Timeline

Avon Timeline
Downloadable PDF(131 KB)


For in-depth corporate archives, please visit Avon's online digital archive collection at the Hagley Museum. Click here to launch the site.