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2011 -
Oct 26, 2011

The Scent: For the woman who aspires to be her most sensual self. The Face: Effortlessly beautiful and subtly sexy, model and activist Christy Turlington Burns is the glamorous face of the...

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Sep 1, 2011
A Trio of Fragrances Celebrating the Company's 125th Anniversary

The Concept: Avon’s first-ever fragrances, reinterpreted for the modern era. The Inspiration: Avon celebrates a heritage of perfumery and more than a century of empowering women by...

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Sep 1, 2011
Avon’s Big, Bold Lash Look

The Breakthrough: A new plumping complex and ingenious brush for up to 15x the volume. The Concept: In the quest for unstoppably bold, daring, volumized lashes, Avon brings you Supershock MAX...

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Aug 1, 2011
Perfect Coverage... from all Angles!

The Breakthrough: A new perfect coverage foundation that defies detection from every angle. The Inspiration: You want people to notice you… not your foundation. That’s why Avon developed...

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Aug 1, 2011
Hair Damage Undone: Repair Three Years of Hair Damage in Just Three Days

The Breakthrough: 360 Repair Technology targets and repairs damage on every dimension – surface, core and ends, caused by all 3 sources – chemical, thermal and mechanical. ...

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Jun 1, 2011
Shake, Spritz, and Stir Up Some Fun

The Inspiration: Nothing says carefree fun like cocktail night with the girls. Avon introduces a new trio of scents to capture the fresh, sexy appeal of the martini: Scentini Fragrances. A playful...

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Jun 1, 2011
For Lips that Dazzle with Drama

The Breakthrough: Color and shine go big and bold with 175% more gloss in each application*. The Concept: Make a big entrance with lips that speak volumes: New Avon Supershock Lip Shine SPF 15...

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May 1, 2011
Makeup that Goes the Distance

The Breakthrough: Makeup that multi-tasks like you and keeps up with your life. The Inspiration: You multi-task, so why shouldn’t your makeup? Avon introduces a new collection of longwearing,...

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Apr 6, 2011
Own the Moment with a New Fragrance for Her

NEW YORK – April 6, 2011 – The Inspiration: When you want to be the center of attention, own the moment with Outspoken Intense by Fergie. A provocative follow-up to the original...

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Apr 6, 2011
Avon Brings Year-Long 125th Anniversary Celebration to New York City's Madison Square Garden

NEW YORK, April 6, 2011 /PRNewswire/ -- Today Fergie, six-time...

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Apr 1, 2011
A Trio of Scents to Complement Any Mood

The Scents: Love to the Fullest , Laugh Often, and Live Without Regrets—fragrances that capture three different dimensions of Reese Witherspoon’s multi-faceted femininity. The Inspiration:

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Mar 15, 2011
Instant, Effortless Smoky Eyes

The Breakthrough: A two-in-one high-pigment shadow and liner for the ultimate smoky eye. The Concept: Nothing says sultry like the perfect smoky eye. A staple from the red carpet to the silver...

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Mar 1, 2011
Firty, Fluttering Lashes

The Breakthrough: Mineral-infused conditioning mascara with a unique hourglass brush for a full, fluttery fringe. The Inspiration: To develop a mascara that offered volumized, soft lashes, Avon...

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Mar 1, 2011

Tiny Tillia, the fun, sweet, whimsical baby brand beloved by moms, has joined the Avon family. To celebrate the new "bundle of joy," Avon is holding a...

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Feb 1, 2011
Rich Color and Deep Moisture in One

The Breakthrough: The first lipstick of its kind, Ultra Color Rich Moisture Seduction Lipstick combines rich, creamy lip color with visible ribbons of hydrating conditioner for radiant color and...

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