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Avon's Sharon Pavlik explores embracing beauty in winter

Dec 4, 2018

Beauty is intrinsically linked with emotions – knowing how our customers are feeling is key in everything we do at Avon. Right now, the days may be getting shorter and darker but that doesn’t mean our spirits have to follow suit. At Avon we are all about enhancing what we already have; whether that’s taking note from our Scandinavian friends and embracing the Hygge trend for using the darker months as an opportunity to cosy up or simply experimenting with brighter makeup colours to bring the sunshine back into our lives.

For me, winter is the perfect time do a spot of nesting and turn your home into a calming sanctuary. This doesn’t need to take time or effort - simply by adding a few candles to your living space does the twin job of creating mellow, atmospheric lighting and also scenting your home with a delicious aroma – you’ll never want to leave the front door! My particular favourites from the Avon’s Glass Candle selections are cedarwood & amber or a delicious salted caramel or indulgent chocolate & orange. 

Is there anything more luxurious than indulging in a beauty ‘ritual’? This winter we’re celebrating JOMO (the joy of missing out), so say no to that drinks party and instead devote some time to yourself. Draw yourself a relaxing bubble bath, light a candle and spend time massaging in a rich, cossetting body cream like the Planet Spa Blissfully Nourishing Body Butter and Skin So Soft Silky Moisture Ultra Moisturising Body Lotion.

As Avon’s Executive Director of Global Consumer Insights, I’m constantly hearing from our customers about the ‘lift’ they get from a gorgeous new lipstick or empowering fragrance. In fact, make-up artists will often tell you that the cold, grey light in winter is the perfect time to experiment with slightly bolder shades. Our lipstick range Avon True Perfectly Matte is the perfect choice when you want a colour ‘pick me up’.

So rather than seeing winter as something to dread, let’s see it as a moment to embrace those beauty moments we normally don’t have time for. Turn the negative into the positive – and the long dark nights into the brightest beauty ideas!

 
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